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         ҿ > ADVERTISING DOESN'T COST - IT PAYS!
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           ʼ
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 If you don't advertise what you have to offer, you can't sell it!  It is as simple as that.  What enterprising people have needed, for a long time is
finally here!
         
                  LOW COST ADVERTISING WITH WIDE DISTRIBUTION!
 
Computer advertising works well for a wide variety of products and services.

Whether you are an established business or searching for ways to go into
business for yourself, THE USER FRIENDLY ADVERTISER can help you contact the
right people for the right job.

If you have something to sell or need to buy something, again, THE USER
FRIENDLY ADVERTISER is the place to look.

Increase your business and get better results!  Advertise in THE USER FRIENDLY
ADVERTISER and watch your opportunities increase!

-------------------------------------------------------------------------------

                            WHAT MAKES PEOPLE BUY?

People buy for many reasons.  The reasons are as diversified as people.  
Different personalities will react differently to different offers, either
negatively or positively.

There are certain factors which determine if you've made a sale.  Need is one
of the determining factors, this is always the best motivating force to
consummate a sale.

People, however; buy when they have no real need.  Here are some reasons why
they do buy, even though there is no immediate need.

(1) The buyer is favorably impressed with advertising uniqueness.

(2) Curiosity.  This is one of the biggest selling factors.

(3) Exclusiveness.  The buyer will purchase what you are selling, sometimes
    to prevent a potential competitor from owning the product.

(4) Visualization.  The buyer can visualize how your products can be useful 
    and how he can profit from them at a future time, if not immediately.

(5) Industriousness.  This personality trait will get a person to buy your
    products because the buyer has the desire to experiment with the product
    he has obtained from you, to see its benefits.

(6) Impulse.  Some people go with their `instincts'.  If you have good
    advertising and your product is attractively packaged, many people will
    buy!

(7) And last, but not least is, enthusiasm.  People put confidence in 
    enthusiasm.  Whether face-to-face, over the phone, or through a 
    publication, such as this one, people will buy when they sense enthusiasm!

ADVERTISE YOUR PRODUCTS AND SERVICES HERE IN `THE USER FRIENDLY ADVERTISER' AND
PEOPLE WILL BUY!      

      We have what computer users want - convenience, and information!

###############################################################################

                        ݱ     
                                             
                                        
                                      
                     ݱݱݱ ݱ
                     
                   ݱݱݱݱݱ
                        ݱݱݱ           
                   ݱݱ                   
                                         
                   ݱ    ݱݱ
                  
 
The publisher will not knowingly accept any advertising of a questionable
nature.  We assume no responsibility for dealings of our advertisers.  We 
assume all advertisers are honest.

Advertisers, advertising agencies and independent free-lance columnists assume
full responsibly for all content of their articles and advertisements, 
including the text and illustrations.

READERS: Please advise the Publishers of THE USER FRIENDLY ADVERTISER c/o
LongLastings, PO Box 519, Coupeville, WA 98239 of any complaints which you 
might have with our advertisers so the problem may be solved.

This publication, the publisher and all other authorized associates of this
publication are not engaged in the rendering of legal, accounting, investing or
any other professional services.  This publication is strictly an advertising
service.  If you require legal assistance, you should contact a qualified
professional.

The Publisher's liability for errors is limited to only for errors in typing.
All paid advertising is non-refundable.  Any opinions expressed in this
magazine are the ones of the advertisers and writers of articles, if any appear
in this magazine, and are not necessarily the opinion of the publisher.  We
cannot guarantee the accuracy of all information in this publication.

All letters, testimonials, and ads sent to this publication becomes the
property of LongLastings.  All said materials must be sent with the 
understanding that LongLastings has the right to reprint said materials, unless
otherwise stated by the sender.

All materials contained in this publication are copyrighted and may not be
reproduced without the written permission of the publisher or copyright holder.

                     Copyright (c) 1995 by LongLastings

Publishing dates, deadlines and prices are subject to change without notice.

All offers in this publication are void where prohibited by law.

###############################################################################
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