       
        
       
                 THE $HAREWARE MARKETING $YSTEM (c) 1990-1993
                            Part A      Winter 1992
               VERSION 92.33 (Year: 1992, Revision: 33, Part A) 
               SMS9233A.ZIP is suggested BBS name for this file 
            Shareware software from Seattle Scientific Photography 
                Editor, Jim Hood (206) 236-0470  CIS: 72020,2176
             Mailing address: PO BOX 1506, Mercer Island, WA 98040 
       
        
       
       Two parts are required: part A (main program) and part B 
       (mailing list and support files). 
          
       Installation: You may either copy the self-extracting file 
       SMSDATA.EXE to your hard drive and unpack it using the command  
       SMSDATA or you may use menu driven installation by typing the 
       command INSTALL. After installation of part A, start the 
       program with the command SMS. 
       
                             DETAILED DESCRIPTION 

       The $HAREWARE MARKETING $YSTEM is a detailed two part resource 
       for shareware authors who need creative marketing ideas and a 
       RATED mailing list of over 4,000 major shareware distributors, 
       large computer clubs, key magazine editors, recommended BBS 
       systems and more! Software programmers and authors can use the 
       detailed mailing list to mail software in an effective, highly 
       successful manner! Also contains detailed newsletter and 
       marketing guide. 
              
       The first portion of the package is a detailed newsletter and 
       marketing strategy guide which has been prepared by an 
       established shareware author and contains dozens of creative 
       tips, tricks and traps which every shareware author should 
       review. Written by the author of the PC-LEARN computer tutorial 
       which has accumulated over 9000 registrations in 3 years, the 
       $HAREWARE MARKETING $YSTEM provides detailed and experienced 
       information in a frank, candid and sensible style. This is a 
       package for the shareware author who desperately needs CREATIVE 
       IDEAS for positive financial results. 

       The second part of the package, the mailing list database, 
       contains detailed addresses, phone numbers, a UNIQUE MAILING 
       LIST RATING and other detailed data which can be used to prepare 
       envelope mailing labels or BBS calling uploads. The database 
       file is rated by a unique quality ranking so you can mail 
       shareware to key vendors, computer clubs, magazine editors, BBS 
       systems and others ranked A, B or C. The database file is 
       supplied in standard dBase III (DBF) file format which can be 
       imported into your database. Other file formats such as Lotus, 
       Paradox and ASCII text file formats are available from the 
       author. Foreign and U.S. source lists are included. 

       Program runs on ALL systems and does NOT require color or 
       special graphics. You will need a database program such as PC-
       File, Wampum, dBase, Rbase, Reflex, PopdBF or any database which 
       can load files in dBase III format (DBF files). Hard drive 
       preferred. Single issue registration available as well as 
       subscriptions - 4 quarterly issues per year. 

       This is NOT free software. This is NOT public domain software.
       This is shareware: you are expected to pay a registration fee to 
       the author of this program if you find it useful. See registration 
       details within the main package.
       
       FREE one year subscription to the $HAREWARE MARKETING $YSTEM to 
       any shareware author submitting ON DISK at least 50K of NEW 
       distributor mailing addresses or 50K of NEW marketing tips and 
       techniques. Material sought includes DISK SUBMISSIONS of mailing 
       lists of shareware distributors, computer clubs, articles about 
       marketing shareware, comments about shareware distributors, 
       unusual or creative software marketing methods. Limit of one 
       free SMS offer per author.
       
       This program is published in four editions per year: Spring, 
       Summer, Fall and Winter with minor updates during each quarter. 
       Determine the edition using the revision number: 01 through 09 
       is Spring, 10 through 19 is Summer, 20 through 29 is Fall and 
       30 through 39 is Winter. Examples: Version 91.08 means 1991 
       Spring edition. Version 93.36 means 1993 Winter edition.

       
       
                   FILES AVAILABLE AFTER INSTALLING PACKAGE
     
       
       
                      Files within part A of the package:

       README         Readme file documentation for part A                  
       SMS      EXE   Starts program, full featured menu system         
       WHATSNEW TXT   Marketing Newsletter update           
       DATABASE TXT   Database tutorial: using the mailing list database
       TUTORIAL TXT   Marketing tutorial: strategy & tactics            
       COOPMAIL TXT   Using coop mail and expense sharing               
       ADVERTIS TXT   Paid advertising section                          
       RAPID    TXT   SMS NET: shareware marketing to bbs's             
       LETTERS  TXT   Recent letters to the editor                             
       GOODIES  TXT   Files/program accessories you can order           
       AUTHOR   TXT   Notes about author of this package                
       VENDOR   TXT   Vendor awards for unique service                   
       REGISTER TXT   Registration & subscription information           
       COMPUTER BIN   Color welcome screen                              
       COMPUTR- BIN   Monochrome welcome screen                         
       
                      Files within part B of the package:

       README         Readme file documentation for part B
       DATABASE.EXE   Mailing list of shareware disk vendors, computer 
                      clubs, BBS systems and other addresses. dBase III 
                      format. Over one Meg in size. Read tutorial 
                      (DATABASE.TXT) in part A first.  Self-extracting 
                      file: copy to hard drive to unpack. 
       DATABAS2.EXE   Mailing list file of BAD AND UNDELIVERABLE 
                      ADDRESSES. dBase III format. Read tutorial 
                      (DATABASE.TXT) in part A first.  Self-extracting 
                      file: copy to hard drive to unpack. 
       SDNKIT.EXE     Learn how to distribute your shareware over 
                      MANY fine SDN Netowrk Bulletin Boards!
       
        

                  INSTALLATION AND UNPACKING OF THIS PROGRAM 
       
        
       
       The SMS package is quite large and is stored in compressed files 
       produced by the software program LHA written by Haruyasu 
       Yoshizaki. Unpacking to a hard drive is recommended. A custom 
       version which can be used on a floppy system is available to 
       registered users. Contact the author.
          
       Installation: You may either copy the self-extracting file 
       SMSDATA.EXE to your hard drive and unpack it using the command  
       SMSDATA or you may use menu driven installation by typing the 
       command INSTALL. After installation of part A, start the 
       program with the command SMS. 

       For most users, select the normal installation procedure which 
       assumes part A of the SMS package is located on a floppy in your 
       A: drive. Do the following at the DOS prompt: 
       
             INSTALL       <then press enter/return key>
       
       Once unpacked, start the main program using the command:  

                SMS   <then press return/enter key>

       You must, of course, switch or change into the hard drive 
       subdirectory which now contains the unpacked SMS files.

       Part B of the SMS package contains a large self extracting 
       mailing list file (DATABASE.EXE). Most users will choose to 
       unpack part B later, when they are ready to use the mailing 
       list. Further instructions on unpacking and using the 
       database mailing list are contained in a tutorial which is 
       presented in part A. The tutorial is called "DATABASE USE" 
       and is available from the main menu of unpacked part A.
             

