Power Macintosh Exceeds Year-one Expectations

Widespread customer and developer acceptance poise Apple Computer, Inc. for
the future

CUPERTINO, California--March 14, 1995--Apple Computer, Inc. today
celebrates the first anniversary of the blazingly fast Power Macintosh.
Supported by widespread year-one customer and developer acceptance, the
Power Macintosh line represents Apple's seamless and successful transition
from CISC to RISC, the next generation of personal computing technology.

The Power Macintosh is the first mainstream personal computer to bring the
advantages and power of RISC (reduced instruction set computing)
technology to desktop computer users, delivering an unparalleled
combination of power, price/performance and compatibility to personal
computer customers. Only one year after introducing the Power Macintosh,
Apple has become the largest manufacturer of RISC computers--having
shipped more systems than all other manufacturers of RISC-based computers
combined.

"The Power Macintosh introduction represents one of the most ambitious and
successful product introductions in Apple's--perhaps even the
industry's--history," said Michael Spindler, president and CEO of Apple.
"The transition to RISC was most definitely a risk, but we knew it made
sense. Customers needed new solutions and new technologies with standards
that were at the beginning of their life cycle, not the end. The
advantages of the Power Macintosh have allowed us to break the gridlock
and the barriers that have confined this industry and its customers for
too long."

Today, the Power Macintosh line--the Power Macintosh 6100/66, 6100 DOS
Compatible, 7100/80, 8100/100 and 8100/110 computers-- comprises the
industry's highest-performing line of personal computers that are
easy-to-use, offer superior price/performance and are compatible with DOS
and Windows applications through optional hardware or software.

Strong Sales, Developer Support and Industry Praise

Market acceptance of the Power Macintosh has exceeded Apple's own
expectations. Sales have climbed significantly each quarter, and in
December, 1994, the company shipped the one-millionth Power Mac system or
upgrade three months prior to the companys stated one- year goal.

To date, third-party developers have provided more than 570 "native"
applications which have been optimized to take advantage of the
significant performance gains provided by Power Macintosh computers.
Native Power Mac applications perform two to six times faster than
applications running on today's fastest Motorola 68040- and Intel
80486-based machines. These powerful software solutions exist for
virtually all key market segments including general business and
productivity, publishing, education, multimedia, technical markets, and
entertainment.

Numerous industry publications have also recognized the significance of the
Power Macintosh. Accolades include the Byte Magazine Award of Excellence
for the Power Macintosh line, and InformationWeek's acknowledgement of the
Power Macintosh as one of the industry's Best Products of 1994.

Power, Price/Performance

During the Power Macintosh's first year, Apple quickly developed new
products that further utilize the exceptional potential of the PowerPC
microprocessor. In November of 1994, Apple extended and secured its
performance leadership with the introduction of the Power Macintosh
8100/110--the most powerful personal computer on the market. Fueled by a
110MHz RISC-based PowerPC 601 chip, the 8100/110 provides industry-leading
performance, flexibility and expandability for demanding computer users
such as professionals in publishing, multimedia and engineering.

A recent Ingram Laboratories study determined that Power Mac systems
outperformed Windows computers based on equivalent clock- speed Pentium
processors by an average of 38%. In addition to more power, Apple is also
dedicated to providing increased price/performance. In January of 1995
Apple raised the personal computer price/performance bar. With little or
no increase in system prices, Apple increased the clock speeds of the
PowerPC processors on the Power Mac 6100, 7100 and 8100 systems by 10%,
21% and 25% respectively--boosting the performance of the original Power
Macs by an average of 30%. Apple also fortified the value of these Power
Macintosh systems with larger hard disks and the addition of memory cache
as a standard feature for the product line.

Cross-platform Compatibility

In November of 1994, Apple strengthened its commitment to providing
cross-platform compatibility between the Macintosh platform and the
Windows/X86 platform when it unveiled the Power Macintosh 6100 DOS
Compatible system and DOS Compatibility Card for Power Macintosh 6100 and
Macintosh Performa 6100 Series.

The Power Macintosh line runs all Macintosh and Power Macintosh
applications, and--using optional hardware or software--runs Windows and
DOS applications, making the Power Macintosh the most compatible personal
computer on the market. This cross platform compatibility offers customers
the ability to integrate Power Mac into mixed computing environments and
enables x86-based PC users to bring their favorite DOS/Windows
applications with them as they move to the Macintosh platform.

Apple Poised for the Future

Apple--along with IBM and Motorola--was a pioneer in bringing RISC to
computing desktops and was first to recognize RISC as the mainstream
personal computing platform of the future. After only one year on the
market--and substantiated by widespread sales and developer support--the
transition of the company from CISC to PowerPC/RISC has proved successful.
With its ease-of-use, superior price/performance and cross platform
compatibility, the Power Mac has created a whole new era of
competitiveness and creativity for the industry. Based on the success of
the Power Mac, Apple is committed to bringing the superior PowerPC
technology of the Power Macintosh to a broader spectrum of customers.

As Apple moves into its second year of PowerPC-based systems, the company
plans to extend the success and momentum of the Power Macintosh into all
of its product lines. By mid-1995, Apple plans to ship a full range of
entry-level midrange and high-end PowerPC- based desktop computers for the
consumer, home office, education and business markets. And by late summer
PowerBook notebook and sub-notebook computers with the PowerPC processor
are expected to be available for the mobile computing market.

"While others are just beginning to see the potential of RISC technology,
Apple is already extending its performance potential," said Ian Diery,
executive vice president of Apples personal computing division. "We are
readying mainstream systems that will bring the extraordinary solutions of
the Power Macintosh and PowerPC technology to a greater number of people.
In our second year of Power Mac, we expect product appeal to increase
substantially as we integrate the PowerPC processor throughout our product
lines and once again deliver on the goals that we promised."

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to- use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific &
engineering and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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