ANNOUNCING -- after 3 years of development
all-new Data Junction version 5.0 for Windows

The newest version of the world's top-rated, top-selling data conversion
utility is now on sale for a limited time at a very special low price!

Here's the data conversion utility that you've been waiting for. It's the
all new version 5 of Data Junction and it's been completely reengineered
to solve all your most troublesome data conversion problems.

Now it's easier to use and more powerful than ever before. And that's
saying a lot when you consider that earlier versions of Data Junction are
being used in over 40,000 different locations.

With all-new Data Junction version 5 for Windows you get data connectivity
power that is unmatched by any other product on the market today.

Now Data Junction provides 100% flawless connectivity among thousands of
commercial programs, and almost all "in house" programs that use standard
data file layouts. So you can effortlessly convert data to and from:

* ODBC--used by most SQL databases and ODBC back-ends
* Btrieve--found in most accounting packages
* Binary/EBCDIC--popular storage format
* ASCII--found nearly everywhere
* COBOL--used by many large corporations
* Access--and other popular databases
* Lotus, xBASE, Excel--the timeless standards
* And many more

Data Junction has always been the most powerful data conversion tool on the
market. And now it's even better. That's because version 5 gives you total
control when it comes to...

Converting, defining, filtering, mapping, and massaging data.

With Data Junction you can modify both the data and the data structures
within files. You can move fields, merge fields, split fields, delete
fields, and even select fields by logical criteria.

Plus, you can massage data within fields with functions for search and
replace, case translations, as well as name, date and address parsing.
When it comes to "data massaging" and "data scrubbing," nobody beats Data
Junction 5.0.

Thanks to Data Junction's extensible macro language, you can massage and
scrub data until it is perfect for your conversion needs! That's because
this Basic-like language consists of over 30 popular functions to enable
easy data manipulation.

And Data Junction is loaded with all the sophisticated visual tools you
need.

Data Junction has powerful visual aids built-in to help you parse and
define ASCII and binary record layouts. All you need do is drag-and-drop
the required Source fields onto the Target fields. And once complete, your
entire field definition work can be stored for permanent re-use.

   Rated "tops" by reviewers and users alike.

   But don't take my word for it. Just listen to what the experts
   have to say about Data Junction...

   Voted Readers' Choice Award 4 years in a row! - Data Based Advisor

   Performs feats of complex, high-volume data transfer without
   programming or retyping. - PC Computing

   A powerhouse... - Lotus Magazine

   It converts data to and from just about every conceivable format.
   - C-Gazette

   Takes the struggle out of data conversion. - Alpha News

And it isn't just the magazine reviewers who consider Data Junction to be
an indispensable tool. It's regular users--people like you and me--who
really appreciate this powerhouse of a program in their daily work life.
Here's just a small sample of their praise...

   Like a Swiss Army Knife. - John M., Phoenix Engineering

   It saved me over 200 hours of programming time. - Alan R., OPIC

   You're losing money without this product!
   - Fred V., Franklin Mutual

   I use it more than anything else! - Jon C., Purchasing Systems

   Fantastic! Immediately useful. - Mike M., Teledyne

   Often it's the only solution! - Mark O., Ernst & Young

Do you get the picture? Data Junction has got more true friends and
believers than any other utility on the market today. That's why it's been
called...

The single "must own" utility in America today!

And Data Junction version 5 does a lot more than just solve incompatible
file conversion problems. It handles all kinds of other data usage
problems, as well. In fact, handling the most difficult kinds of data is
its specialty.

* Errors in data? No problem!
* Packed decimal mixed with EBCDIC? No problem!
* Unequal field lengths? No problem!

And version 5 contains a ton of new features and improvements that are
guaranteed to make your job easier. Things like..

* Source and Target "browse buttons" built-in to the toolbar so you
  to see before and after pictures of your data in one view.
* Easy editing and launching because all conversion elements are
  managed in grids and pick-lists.
* Inter-field logic, math, data edits, and more can be applied
  on-the-fly and can be totally automated.
* Independent structure library stores and re-uses record layouts
  and field definitions. It also modifies, edits, and prints.

Plus, now the conversion of legacy data from mainframes to client/server
and Windows platforms is both faster and easier. So corporate users can
expect to save thousands of additional dollars with Data Junction 5.0 as
they right size their computer systems.

Data Junction has always been a menu-driven, non-programming
solution...

Thanks to our all-new Windows interface, Data Junction 5.0 is even easier
to learn and use. Now Data Junction runs from an easy-to-use
point-and-click menu format.

And because Data Junction is so easy to use, you can count on it in those
critical situations when you need quick results. Don't wait for that
inevitable emergency. Get Data Junction now. Not only will it save you
time and money every day, but it's there to help you when unexpected data
problems arise.

Special introductory offer.

Version 5 of Data Junction began shipping in February 1995. And during our
introductory 90 day period, it's available at a special low price of just
$149! That's a full $150 off our regular price of $299 a big 50% off
savings just for acting quickly.

To order, call 1-800-580-4411 or fax 1-512-459-1309. But do it now because
this offer is good only during our introductory period.

** This offer comes with a full 30 day 100% unconditional money-back
guarantee! If you order Data Junction and are dissatisfied for any reason
what-so-ever, just send it back and your money will be refunded
immediately, no questions asked!

** Data Junction 5.0 is based on component objects, so if you're interested
in DLLs or VBXs, you'll be pleased to know that all of the data driver
modules built for Data Junction 5.0 are soon to be available to developers
as a library called DJ LIB.

** At Tools & Techniques, we've worked hard to provide solutions for all
your data conversion problems. So we've also got special editions for UNIX
platforms and NetWare. For more information about any of these special
solutions, call us at 1-800-580-4411.

Tools & Techniques
2201 Northland Drive
Austin, TX 78756

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