Xerox And Adobe To Collaborate On Print-On-Demand Solutions

Companies to Extend PostScript Software and PDF Standards for High-End
Printing; Companies to Address Burgeoning "Distribute-then-Print" Market

San Francisco, September 26, 1995 -- Expanding their five-year
relationship, Xerox Corporation (NYSE:XRX) and Adobe Systems Incorporated
(Nasdaq:ADBE) today announced plans to jointly develop production systems
and tools to address the changing requirements of the rapidly-growing
on-demand printing market. At the foundation of this effort are
specifications that will better support distributed printing, customized
publishing and personalized printing applications. In addition, the
companies will work on extensions to both the Adobe PostScript software
and the Adobe Portable Document Format (PDF) standard and implementation
to maximize performance and application support.

With the intent to make the link between end users and production service
providers more transparent, the companies expect to combine the
functionality of the recently-announced Adobe Virtual Network with
Xerox-developed client software for job submission. Recognizing that fast
printing alone doesn't fully satisfy the needs of on-demand printing
applications, the alliance will also include optimization and automation
of prepress functions that go along with high-end digital printing.

As part of their joint development efforts to support the emerging
"distribute then print" paradigm, Xerox and Adobe plan to work to together
to ensure streamlined printing, regardless of whether a document is
printed locally or remotely, as well as focus on the development of
solutions that will eliminate costly proofing steps. In addition, Xerox
and Adobe expect to develop optimized ways to create and print custom
publications and highly personalized documents using variable data input.

As a result of these efforts, Xerox and Adobe plan to enhance the
performance and capabilities of high-speed systems such as the Xerox
DocuPrint 6135 that feature Document Services Platform (DocuSP). DocuSP is
a comprehensive "middleware" production printer product that provides a
framework for connecting printers, desktops, scanners and storage devices
for on-demand production publishing applications.

In addition, Xerox announced that it will support the use of PDF in certain
document services offerings which cover transformations, printing,
archiving and viewing. To accomplish this, Xerox will support Adobe
Acrobat technology with selected Xerox Production Systems (XPS) products.
An initial offering for Xerox high-end printing customers will allow the
viewing of documents from Xerox Print Services Manager (XPSM), a client
server solution for remote production printing. "This announcement
demonstrates that our strategic alliance with Adobe has become even
stronger over the years," said John D. Kavazanjian, vice president, Xerox
Production Systems. "We are both focused on streamlining the flow of our
customers' documents from creation through final output." "We look forward
to a closer collaboration with Xerox in the area of digital production and
distribu-tion," said Charles Geschke, president, Adobe Systems. "We
believe these solutions for the on-demand marketplace will provide
enhanced functionality, allowing users higher productivity and the
flexibility to print anywhere, anytime."

A Key Internal Enabler for Xerox

Xerox also has implemented Adobe Acrobat technology and PDF as key enablers
for storing, viewing and printing information. Posted on an internal
server, employees worldwide can access PDF-based sales tools and
collateral materials and print them as needed. In addition to saving time,
users can be confident that document quality remains the same regardless
of where the document was printed. Users of three CompuServe forums
sponsored by Xerox also can access a variety of graphically-rich PDF
documents from a library of files that is available to the public. Using
PDF and the Adobe Acrobat Distiller software, Xerox also has converted a
valuable repository of legacy documents that were created in a Xerox
format, and made them available to users.

Both Adobe and Xerox are members of the New Document Alliance, a group of
some 50 companies that share their respective core competencies to provide
new world-class solutions for document management.

Adobe Systems Incorporated, founded in 1982, is headquartered in Mountain
View, California. Adobe develops, markets and supports computer software
products and technologies that enable users to create, display, print and
communicate electronic documents. The company licenses its technology to
major computer, printing and publishing suppliers, and markets a line of
applications software and type products for authoring visually rich
documents. Additionally, the company markets a line of powerful, but easy
to use, products for home and small business users. Adobe has subsidiaries
in Europe and the Pacific Rim serving a worldwide network of dealers and
distributors. Adobe's 1994 revenue was approximately $598 million.

Xerox Corporation is the world leader in document processing. Its Xerox
Production Systems divi-sion produces production-class printing and
publishing systems including the DocuTech and DocuPrint product families
and related software and finishing products. XPS is headquartered in
Rochester, New York.
 
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