America Online Introduces Rogue, A New Forum for Cultural Critique: The
Motley Fool's Rogue Challenges the Cultural CW

Vienna, VA, October 3, 1995 - America Online, Inc. today announced the
launch of Rogue, a unique interactive online service created to examine
the realities and myths of contemporary American culture. Dedicated to
subverting conventional media wisdom, Rogue delivers an entertaining and
compelling look at yesterday, today and tomorrow's television, literature,
music, art and politics. Rogue is a service of The AOL Greenhouse, a
business unit of America Online designed to assist "infopreneurs" in the
creation of unique online content and interactive services for the online
medium. Rogue can be found on America Online at Keyword: Rogue.

Rogue's talented staff of writers are dedicated to creating wry, witty,
edgy and biting criticism with plenty of opportunity for members to
participate and guide the content from discussions about Medicare reform
to whether or not Letterman has sold out. Whatever the topic, Rogue plans
to facilitate and inspire discussion. Rogue also offers a download
library, chatrooms, insta-polls, and a marketplace to purchase Rogue and
Fool-ish memorabilia.

"Rogue has the acumen and courage to deal with issues often ignored by the
mainstream media," explained Ted Leonsis, President of America Online
Services Company. "With Rogue we enhance the editorial integrity of the
AOL community by giving it an interactive forum to ask questions not
normally asked, discard common assumptions, and objectively examine the
complexities of culture."

Rogue is the latest creation of The Motley Fool, one of the hottest content
developers in cyberspace. The Fools created a witty and irreverent
personal finance forum that has become one of AOL's most widely accessed
services and Follywood another successful Greenhouse forum that takes on
the film industry.

Rogue fosters intelligent debate and gets members involved with compelling
analyses of pop and high culture. Deliberately eclectic in its coverage,
Rogue endeavors to reflect the American experience where the sublime and
banal constantly collide. From its deadly serious pathbreaking series on
AIDS to a seemingly frivolous review of television's quirkiest
personalities, Rogue is committed to examining the complexity and richness
of what really comprises American life.

"Our vision for Rogue is to offer a vehicle for analyzing the crazy collage
of the highs and lows of the American experience," explained Jim
Surowiecki, editor of Rogue. "The AOL Greenhouse provides the ideal
context for us. They let us take chances and develop content that could
only exist in cyberspace."

A Crash Course in the Unconventional

Rogue includes a wide variety of features designed to fuel debate and spark
informed discussion. A sampling of program offerings include:

Art: In the Rogue's Gallery, online members will view works of a painter,
sculptor or photographer whose unique and compelling artwork may be
relatively unknown but worthy of attention.

Television: Find out what's on tonight and what Rogue thinks of it.
Consumer Retorts offers acerbic insights into the advertising industry.
The 16th Minute, a clever and witty excursion into the ephemeral world of
fame, uncovers what became of sitcom/drama stars of the late seventies and
early eighties.

Music: Identify with the struggles of talented, unknown bands as they rise
from obscurity to an unknown future in Garageland. Read Rogue's reviews of
the best and most innovative bands in America, bands the mainstream press
hasn't even mentioned yet. Visit the Rogue's favorite music web sites.

Politics: In The Bill, Rogue will adopt bills currently before Congress and
follow their progress (or lack thereof) week by week, in order to
demystify the legislative process and illuminate how special interests
shape laws for the private good versus the common good.

Books: Avid readers on AOL will enjoy Rogue's Dust Jacket Reviews - a
cynical review of the breathless prose found on the dust jackets of the NY
Times best-seller books. Hello Mr. Clancy offers up-close and personal
discussions with authors unlike those available in any other medium. The
Rogue poses challenging questions about literary, social, cultural, and
political influences on contemporary literature -- the kind bookclub
readers and literature professors would ask.

Games: For fun-loving competitive types, Rogue presents Today's Pitch,
where members get the chance to win free online time by answering
predictive questions about everything from Newt Gingrich's next speech to
Tom Clancy's next novel; The TV Game, a predictive game in which
contestants predict what will happen on a particular show that week, i.e.
how many times Homer will say "Doh!"on the Simpsons!; and Tour de Web, a
trivia game that sends players out on the World Wide Web searching for
answers.

The AOL Greenhouse provides Rogue with online production support, including
full utilization of AOL's publishing tools, Internet publishing support,
seed equity funding, marketing resources, online promotion, and access to
more than 3.5 million AOL members. Also, all partners are given the
opportunity to team with interactive marketing partners, to assist in the
development of new revenue streams.

America Online, Inc., (NASDAQ symbol: AMER) based in Vienna, VA, is the
largest and fastest growing provider of online services in the U.S. with
the most active subscriber base. AOL offers its more than 3.5 million
subscribers a wide variety of services, including electronic mail,
conferencing software, computing support, interactive magazines, and
newspapers and online classes as well as easy and affordable access to
services of the Internet. Founded in 1985, AOL has established strategic
alliances with dozens of companies, including Time Warner, ABC,
Knight-Ridder, Tribune, Hachette, IBM and American Express. Personal
computer owners can obtain America Online software at major retailers and
bookstores, or by calling 800-827-6364.
 
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