AT&T and CNN Interactive offer online multimedia services

October 17, 1995 -- CAMBRIDGE, Mass. -- AT&T and CNN Interactive today
announced a strategic multi-year relationship to develop and offer a range
of online and multimedia information services. The alliance includes broad
plans for exclusive business content creation, mutual promotional
activities, and the development of new online programming and concepts.

The results of the working relationship will be visible in weeks, as CNN
Interactive and AT&T New Media Services provide branded business content
on the recently announced AT&T Business Network, an online information
resource for professionals. That content will consist of a variety of
in-depth business news and information, and online discussions hosted by
business and topical experts.

In addition to hosting CNN Interactive content, AT&T Business Network will
provide integrated links to CNN Interactive's World Wide Web site, which
offers up-to-the-minute news, sound clips and photographs. CNN Interactive
will also advise its television viewers that they may access AT&T Business
Network for additional CNN Interactive content on business-related topics.
The relationship will also involve additional AT&T services as they become
available, including AT&T WorldNet Services, an Internet access service.

"Our activity on AT&T Business Network is the first step in what we expect
will be a long-term strategic relationship with AT&T," said Harry Motro,
vice president of interactive and new business development for CNN
Interactive. "CNN Interactive and AT&T are committed to serving the unique
information needs of business professionals. CNN Interactive's activities
on AT&T Business Network, as well as the imminent launch of CNN Financial
Network on television in late December, are compelling offerings for this
audience."

"This alliance will bring together the powerful, worldwide leadership of
both AT&T and CNN Interactive to create a whole new class of multimedia
information services," said Michael Kolowich, president of AT&T New Media
Services. "CNN Interactive's business content will significantly enrich
the news value and timeliness of the information offered on AT&T Business
Network. In addition, we'll work with CNN Interactive to explore
additional programming options for a variety of media platforms."

The information provided by CNN Interactive on AT&T Business Network will
be offered as part of the core AT&T Business Network subscription package,
and will debut in mid-November.

Currently in beta testing and due to be commercially available in early
November, AT&T Business Network is a new online resource that gives
business owners, managers and professionals easy access to business news
and information. It will offer practical, hands-on information and
services that business people need to stay current on critical industry
and business news, access extensive reference information, connect with an
active community of peers, and take advantage of the full range of
Internet-based business resources.

AT&T Business Network is hosted on AT&T Interchange Online Network(sm), a
next-generation publishing platform, built on Internet communications
protocols, which combines a powerful online publishing system with the
broad resources of the Internet.

Those interested in signing up for or receiving more information about AT&T
Business Network may call 800-660-2299 or visit the AT&T Interchange Web
site at http://www.ichange.com. Information providers interested in
publishing opportunities on AT&T Business Network may contact Bonnie
Silveria at 617-252-5202 or Wendy Beecham at 617-252- 5124.

AT&T Business Network is a product of AT&T New Media Services, a new AT&T
unit that is part of the company's initiative to develop a series of
AT&T-branded online information services, targeted at business and
professional markets. AT&T New Media Services is based in Cambridge,
Mass.

AT&T, a global communications and computer company, operates the world's
largest and most advanced long-distance network and provides
communications services and products, as well as network equipment and
computer systems, to businesses, consumers, telecommunications services
providers and government agencies.

CNN Interactive is the division within CNN responsible for multimedia
production and online computerized news distribution. The unit is
currently divided into several areas: CNN Online, responsible for
distributing news through online services and the Internet; CNN Electronic
Publishing, involved in the production of multimedia CD-ROMS; and CNN at
Work, a service delivering real-time news video and text to networked
desktop computers in the workplace. The unit is also exploring interactive
television opportunities.
 
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