Creative Announces Phone Blaster 28.8 Upgrade

New Kit Gives Phone Blaster SOHO customers 28.8 modem capabilities at a
superb value

SINGAPORE -- OCTOBER 24, 1995 -- Creative Technology (Nasdaq:CREAF) today
introduced a 28.8K bits per second upgrade for its Phone Blaster
standard-setting integrated communications product. This hardware upgrade
kit provides V.34, 28.8 modem technology to Creative's SOHO solution for
voice messaging, 16-bit Sound Blaster audio and fax/data capabilities.
Ideal for high speed online access, the upgrade is now available through
Creative's customer service department (1-800- 998-5227) for $119.95.

"The Phone Blaster 28.8 Upgrade represents a great value, giving users
leading edge 28.8, V.34 modem capabilities for under $120," said Arnold
Waldstein, vice president of U.S. software and product marketing for
Creative Labs, Inc., Creative Technology's U.S. subsidiary. "This product
demonstrates Creative's commitment to continuously providing upgrades with
the most advanced technology to our installed customer base. By providing
faster access to the Internet, e-mail, online forums and modem-to-modem
games, Phone Blaster 28.8 enhances consumers' productivity plus their
overall multimedia and telecommunications experience."

Phone Blaster 28.8 includes a V.34/28.8 socket modem, EPROM, a chip
extractor tool, installation software and an instruction manual.

Creative Technology Ltd. develops, manufactures and markets a family of
sound, video, software telephony multimedia products for PCs under the
Blaster family name, and the ShareVision line of desktop video
conferencing products for Macintoshes and PCs. The company's Sound
BlasterR sound platform enables PCs to produce high-quality audio for
entertainment, educational, music and productivity applications, and has
been accepted as the industry standard sound platform for PC-based
software.

Creative Technology Ltd. was incorporated in 1983 and is based in
Singapore. Creative Technology's U.S. subsidiaries include Creative Labs,
Inc., E-mu SystemsR, Inc., Digicom Systems, Inc. and ShareVisionR
Technology, Inc. Creative also has other subsidiaries in Australia, China,
Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's
stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange
of Singapore.
 
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