Creative Ships Sound Blaster 32 Plug and Play

Next Generation Sound Blaster Offers Affordable Professional Audio, Windows
95 Compatibility, Creative's Advanced 3D Audio Technology

SINGAPORE -- OCTOBER 24, 1995 -- Creative Technology Ltd. (Nasdaq:CREAF)
today announced Sound Blaster 32 PnP, the second in a series of cards that
provide next generation Sound Blaster technologies which include:
EMU8000-based professional 32-voice wave table music synthesis, special
effects such as reverb, chorus, and panning, 3D stereo enhancement, Plug
and Play and WindowsR 95 compatibility. Sound Blaster 32 PnP is also
upgradeable to Sound Blaster AWE32 functionality with SoundFont
technology, and E-mu's 3D Positional Audio. Sound Blaster 32 PnP is
targeted at gamers and multimedia enthusiasts interested in upgrading
their PC's sound by adding real instrument sounds and special effects, CD
quality, 16-bit digital audio and 3D stereo enhancement for a more
realistic gaming and multimedia experience. It will be available this
month for a projected street price of $169.99.

"Sound Blaster 32 PnP furthers Creative's strategy of aligning the Sound
Blaster PC audio standard with Windows 95 as a standard operating system,"
said Arnold Waldstein, vice president of U.S. software and product
marketing for Creative Labs, Inc., Creative Technology Ltd.'s U.S.
subsidiary. "Sound Blaster is the PC audio standard because it represents
the best technology, the best software support, and the best value in the
industry. By working with other industry standards, such as MicrosoftR
Windows 95, Creative ensures that consumers get industry standard products
that are designed to work seamlessly with one another."

Sound Blaster 32 PnP is a wave table audio card with features that make it
suitable for a wide variety of multimedia applications. The card utilizes
EMU8000-based wave table technology to generate real instrument sounds,
rather than synthesized sounds, for playback of audio in multimedia and
music applications. The EMU8000 technology (which is also incorporated in
the award-winning Sound Blaster AWE32) generates special digital effects
such as chorus, reverb, delay and pan to provide an even more realistic
multimedia experience. New technology features included are Creative's 3D
Stereo Enhancement that produces a richer, more spacious sound, and the
capability to upgrade to Creative's SoundFont technology and E-mu's 3D
Positional Audio that immerses the user in a more realistic 3D sound
environment.

"Sound Blaster 32 PnP is an ideal solution for any user that wants true
Sound Blaster compatibility and wave table technology for the most
realistic audio for entertainment, music, and multimedia applications,"
said Kim Federico, senior product marketing manager, for Creative Labs,
Inc. "By combining real instrument sounds with Creative's 3D stereo
enhancement, upgradeability to E-mu's 3D Positional Audio with full
Windows 95 and Plug-and-Play support, Sound Blaster 32 PnP boosts the
entire multimedia experience to a new level."

Sound Blaster is the audio standard for the PC and a requirement to ensure
support for thousands of software products. Sound Blaster 32 PnP brings
Sound Blaster compatibility to a new level of technical quality with
E'mu's acclaimed wave table synthesis, Creative's 3D stereo enhancement
for the highest fidelity, and E-mu's 3D Positional Audio for a true 3D
experience, delivered with 100% Windows 95 compatibility.

Creative Technology Ltd. develops, manufactures and markets a family of
sound, video, software telephony multimedia products for PCs under the
Blaster family name, and the ShareVision line of desktop video
conferencing products for Macintoshes and PCs. The company's Sound
BlasterR sound platform enables PCs to produce high-quality audio for
entertainment, educational, music and productivity applications, and has
been accepted as the industry standard sound platform for PC-based
software.

Creative Technology Ltd. was incorporated in 1983 and is based in
Singapore. Creative Technology's U.S. subsidiaries include Creative Labs,
Inc., E-mu SystemsR, Inc., Digicom Systems, Inc. and ShareVisionR
Technology, Inc. Creative also has other subsidiaries in Australia, China,
Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's
stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange
of Singapore.
 
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