INSIGHTS SOFTWARE SHIPS SUCCESSWARE

Line of Best-Selling Motivational Books Include Titles From New Agreement
With Publishing House Simon & Schuster

(PLAYA DEL REY, CA) -- Insights Software, a pioneer in the field of
"motivational technology" software, has begun shipping a series of
fourteen, $17.95 software titles based on major, best-selling books by
motivational, business and self-help authors, according to Andrew Maltin,
CEO.

Insights recently signed an agreement with publishing house Simon &
Schuster enabling the company to produce motivational titles based on
best-selling books. The titles include How to Win Friends and Influence
People, by Dale Carnegie; The Sky's the Limit, by Dr. Wayne Dyer; The
Magic of Thinking Big, by Dr. David J. Schwartz; The Leader in You, by
Dale Carnegie & Associates; and Success Through a Positive Mental
Attitude, by W. Clement Stone. "The agreement with Simon & Schuster allows
us to position ourselves as a leader among motivational technology
companies," said Maltin.

The titles, which have the same cover art as the books to which they
correspond, allow readers to reinforce lessons from the book. This is done
through a "patented affirmation generator" that can bring up a different,
powerful quote or highlight from the book each day, be used as a dynamic
screensaver and randomly display passages on the screen.

Other titles in the SuccessWare line include a New York Times #1
bestseller, Chicken Soup for the Soul, by Jack Canfield and Mark Victor
Hansen; Power of Positive Thinking, by Norman Vincent Peale; and The
Greatest Salesman in the World, by Og Mandino.

"Books on disk constitute a new medium for the book," said Maltin. "Like
books on tape, SuccessWare products aim to complement the book rather than
replace it. They help the reader assimilate lessons through continual
reinforcement of the patented auto-affirmations, 'effortless motivation'
is what we call it."

"For booksellers, these products are a natural," continued Maltin.
"Worldwide book sales of SuccessWare's initial 14 titles represent more
than 85 million readers, and the $11 billion motivational book, seminar
and audio tape industry is one of the fastest growing segments of the
information marketplace. SuccessWare brings these ideas to the home and
work place, using the very vehicle where many people spend most of their
working hours-the computer."

Features of all SuccessWare titles include an initial quote of the day,
which can be chosen from a minimum of 365 affirmations and highlights
selected by motivational trainers and other industry experts in
consultation with the author, to accurately represent the important
lessons of each book; auto affirmations, which are quotes that can be set
by the user to appear within any application at a set time increment,
ranging from one minute to two hours; and the screensaver mode, which
floats the initial quote of the day across the screen-or changes quotes
throughout the day.

Other Features of SuccessWare Include:

* Microsoft Word Integration - Users are able to automatically place quotes
into documents and other Windows applications by selecting this option
from the pull down menu in the Microsoft Word menu bar.

* Windows 95 Compatibility - SuccessWare is compatible with Windows '95.

* Success Pictures - SuccessWare incorporates serene pictures including
oceans, skies and sunsets as background art for its auto affirmations.

* Sound - Users are able to attach Windows sound files to the quotes. The
software includes three audio files as well as the ability to test the
sound files before attaching them.

* Search - SuccessWare offers the ability to search the Quote Library on
each title to find particular topics, quotes or key words.

* Print - Users are able to print out any of the quotes in the SuccessWare
line. Each quote is printed with a majestic border.

SuccessWare titles run on any IBM-compatible PC running Windows 3.1 or
higher. The program is easy to load and does not require a CD-ROM drive,
since it is contained on a single floppy disk.

Insights Software invented the field of "motivational technology" with the
release of Pure Motivation, an anthology of motivational quotes and
sceensavers for the IBM PC. The second version of Pure Motivation began
shipping July 19, 1995. Insights Software was founded in 1994 by computer
industry entrepreneur Andrew Maltin, entertainment and licensing veteran
Gary Thomas and former Microsoft executive Matthew Stasior.

For more information, contact Insights Software, 8405
Pershing Dr., Suite 400, Playa del Rey, CA 90293.
Telephone: (310)577-1185, fax: (310)577-1189,
email: info@motivation.com.

Contact: Rita Lencioni/Jody Broughton THE TERPIN GROUP
Voice: (310) 821-6100 Fax: (310) 577-9646
Internet: rlencioni@la.terpin.com
 
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