SAMSUNG SUCCESSFULLY LAUNCHES INTO RETAIL MARKET WITH ITS AWARD-WINNING
MONITORS

Samsung Ships SyncMaster Monitors to Egghead and Office Depot

October 16, 1995 -- RIDGEFIELD PARK, N.J. -- Samsung Electronics America's
Information Systems Division a subsidiary of Samsung Electronics Company,
the world's largest manufacturer of monitors, has successfully launched
its award-winning monitors in the retail market. Egghead and Office Depot,
both top retail outlets, are now offering a wide variety of Samsung
SyncMaster monitors. These shipments mark the first of Samsung's
aggressive effort to expand into the retail market. 

"Samsung's monitors have an established name in the marketplace and are
therefore a strategic choice to pave our division's entrance into retail,"
said John R. Grundy, Senior National Marketing Manager, Monitors for
Samsung America's Information Systems Division. "Customers have come to
know Samsung as a producer of high-quality, value oriented consumer
electronic products. Samsung's SyncMaster monitors are a natural extension
on the retail selling floor. Overall, Samsung is a very attractive partner
for retailers across the country who want to take advantage of our strong
global position and commitment to future growth." 

Scott Bower, Vice President of Sales and Marketing at Samsung Electronics
America's Information Systems Division said, "Given the success with
Egghead and Office Depot, Samsung plans to continue its aggressive
expansion in retail which will include hard disk drives, notebooks, and
printers. Our presence in Egghead and Office Depot is just the beginning.
Capturing a significant market share in the retail channel with our
computer products is a major opportunity that we will pursue." 

Egghead, headquartered in Issaquah, Washington, with over 169 stores
nationwide, will be carrying a range of Samsung monitor models, including
the 15-inch 15GLe, 17-inch 17GLi and 20-inch 20GLs. These models feature
advanced controls, an extended three-year warranty, Plug and Play
compatibility, and intuitive one-touch controls. PC Magazine recently
awarded the SyncMaster 17GLi its Editors' Choice for mainstream business
use. 

Office Depot will be offering three SyncMaster monitors from Samsung's high
value "e" series, the 14-inch model 3, the 15-inch 4Ne and the newest
member of the "e" family, the 17-inch 6Ne. These monitors, which all have
Plug and Play capability, are geared specifically to the home user, SOHO
market and come with a three-year warranty. Office Depot, based in Delray,
Florida, has over 400 stores across the nation. 

For more information about Samsung's SyncMaster monitors, call
1-800/933-4110 or use the 24-hour fax-on-demand service at
1-800/229-2239.

The Company 

Headquartered in Ridgefield Park, N.J., Samsung Electronics America (SEA)
Information Systems Division markets a broad range of computer and
electronic products including notebook PCs, color monitors, hard disk
drives and laser printers. 

SEA is a division of Samsung Electronics Company (SEC), Ltd. in Seoul,
Korea, which is a silicon-to-systems manufacturer of electronic products,
including telecommunications devices, systems, semiconductors and
peripherals. Since 1982, the company has been one of the world's leading
manufacturers of computer products. SEC is part of the Samsung Group, a
multinational organization with $62 billion in sales. Fortune magazine
ranked Samsung as the world's 14th largest industrial company in 1994. 

SAMSUNG ELECTRONICS AMERICA, INC.
105 Challenger Road
Ridgefield Park, NJ 07660-0511
TEL 201-229-4000
 
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