SAS Institute Demos New Multimedia Capabilities

CARY, NC (June 29, 1993)--Providing the ability to deliver information
throughout organizations in the most complete and lasting form, SAS
Institute Inc. announced today that it is incorporating multimedia
capabilities into the SAS System, the world's leading information delivery
system.

SAS Institute has incorporated multimedia capabilities into the SAS System
as a way for organizations to combine text with graphics and sound for
more effective information delivery.

''Multimedia capabilities within the SAS System are important to our
customers because it gives them the ability to incorporate graphic
images--still and moving --as well as sound to enhance their
applications," said Jon Flaherty, Workstations Marketing Manager for SAS
Institute.

Flaherty explained that the applications development facilities within the
SAS System will enable organizations to incorporate multimedia techniques
and develop applications that may use images and sound to more effectively
communicate information.

Currently the SAS System supports multimedia under Windows 3.1 through
Object Linking and Embedding (OLE) . Multimedia support under OS/2) is
provided through Multimedia Presentation Manager/2 (MMPM/2) in OS/2 2.1.
In addition the SAS System has been enhanced for Media Control Interface
(MCI), a protocol for accessing-media devices on both OS/2 and Windows.
Multimedia support will be included in the SAS System for the Windows NT
operating system when the release is available for production later this
year.

"Incorporating sound and video into an application provides a more complete
picture and improves the flow of information throughout an organization by
providing it in a form that can be easily retained and therefore create a
more complete and lasting impression," Flaherty said. "Multimedia will
serve a broad range of business functions for our customers by giving them
the ability to summarize information in a form that can be quickly
retained, as well as providing them a new method for annotating
information with sound and/or graphics," Flaherty said.

Flaherty explained that with the SAS System's prevalent use in the
pharmaceutical industry, multimedia will be used in clinical trials
reporting by enabling users to incorporate pictures or graphs of trial
results as well as video of actual patient interviews into their results.

In addition, customers may also incorporate multimedia into human resources
applications by providing the ability to include photographs and/or
segments of video/audiotaped interviews alongside personnel information;
training departments who may incorporate video segments into online
training programs, and in inventory situations where photographs may be
kept alongside data.

"Through the merging of a variety of technologies, multimedia enables users
to enhance presentations, annotate applications, or enhance email
systems," Flaherty said. "We see a potential in many information delivery
applications like EIS to provide quick and easy exposure to information in
a variety of forms to aid decision making."

The SAS System--an integrated suite of software products for
enterprise-wide information delivery--provides organizations with tools to
access, manage, analyze and present their data within an applications
development environment. Capabilities within the SAS System include EIS,
spreadsheets, graphics, data analysis, report writing, quality
improvement, project management, computer performance evaluation,
client/server computing, database access, decision support, applications
development and more. More than 3 million users at 25,000 businesses,
universities and government agencies worldwide are using SAS software
products.

Headquartered in Cary, NC, privately-held SAS Institute is among the
world's largest independent software companies. Since its incorporation in
1976, SAS Institute has consistently led the major software vendors in
percentage of revenue devoted to research and development (35 percent in
1992, or $128 million of its $365.5 million total revenue).

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