TelePrint Software From Cardiff Automates Software Registration Process 

Add-in module helps capture more user registrations and reduce labor costs

Special to PC Expo, June 29, 1993 -- Cardiff Software announced today the
introduction of TelePrint, the first software registration solution that
works with Cardiff's Teleform for Windows automated data entry software.
TelePrint offers a complete solution for automating product registrations:
forms creation, printing, collection and recognition. The software helps
developers significantly increase their user registration rates.

"The average industry software registration response rate is 22 - 28%,"
says Dennis Clerke, Cardiff's vice president of sales and marketing. "We
expect TelePrint to at least double that rate while saving significant
data entry costs."

TelePrint is a Windows executable program that collects registration
information during installation, merges the data into the Teleform
registration form and initiates a print on either a dot matrix or laser
printer. The printed characters are optimized for normal fax (200 x 100
dpi) recognition. The user then conveniently faxes in the registration
form to the designated fax server at the software company, where Teleform
automatically reads and exports the data into a data file, such as an
in-house customer database. Because Teleform has a handprint recognition
option, forms can also be filled out by hand and either faxed or scanned
into the system. TelePrint together with Teleform offers fax
acknowledgments or upgrade notices automatically.

For the software developer, TelePrint lowers data collection costs, since
it requires little human effort. It allows the developer to handle high
volumes of product registration processing without adding personnel and
saves money on printing and postage costs.

Several companies have already incorporated TelePrint into their
applications.

"Folio will use TelePrint to reduce registration costs and build new
fax-based marketing programs by using TelePrint with Ibex Technologies'
Interactive Forms fax on demand system," says Guy Ferrell, support manager
at Folio Corporation.

Andy Surber, chief operating officer at Polaris Software, another early
adopter, said, "TelePrint was easy to integrate. We had it integrated with
Packrat 5.0 in a half day."

"Our registration data collection will cost only a few cents per user,"
comments Jack Leach, president of Polaris Software.

The Teleform software is also available for other forms processing
applications. Using the standard forms builder, form modifications are
simple. Developers have the ability to design various forms for
applications such as collecting software bug reports, processing leads for
direct mailing programs, processing upgrade offers, customer surveys and
other marketing purposes via fax.

Technically, the TelePrint package consists of a small executable file
(276K of uncompressed data) added to any Windows program. TelePrint costs
$10,000 for an unlimited con license per product line. Teleform for
Windows is also required ($995). TelePrint operates with fax servers from
Alcom, Optus and Intel and the Ibex Technologies FactsLine fax on demand
system.

Cardiff is also developing DOS, Macintosh and UNIX versions of TelePrint.

Cardiff Software develops and markets software products that provide
facsimile and computerized productivity solutions for corporate and small
business users. Contact Cardiff Software at 800-659-8755 or (619)-259-6450
(fax) for additional information.

Cardiff Software Inc
531 Stevens Ave, Bldg B, Solana Beach, CA 92075
619-259-6430;  fax: 619-259-6450

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