FIRST ALL-IN-ONE CORRESPONDENCE SYSTEM FROM AVERY LETS USERS CREATE
PERSONALIZED MAILINGS IN ONE STEP

DIAMOND BAR, Calif. -- Avery has introduced Letter 'n Label, the first
patented system for creating a letter and addressing label at the same
time. This time-saving product is aimed at home-based and small businesses
or corporate departments that use a laser or ink jet printer to prepare
correspondence.

Each sheet of Letter 'n Label consists of high-quality bond paper with a
repositionable Avery label affixed at the upper right-hand corner. Using
the Avery easy-to-use formatting diskette, the recipient's address is
printed automatically on the label. The diskette supports DOS and
Windows-based versions of popular word processing programs, including
WordPerfect, Microsoft Word and Lotus Ami Pro. A Macintosh formatting
diskette is also available to support current versions of WordPerfect and
Microsoft Word.

"Letter 'n Label is ideal for one-to-one mailings of any size, from one to
1,000 pieces, such as business correspondence, invoices and promotional
mailings," said Gail Bradley, product manager for Avery's Office Products
unit. "This product is also ideal for return-response direct mailings,
where the recipient is required to respond using a pre-addressed label."

Letter 'n Label has a suggested retail price of $14.95 for 100 sheets with
word processor formatting instructions or 60 sheets with the Avery
formatting diskette. The product is currently available at Office Max and
computer retail stores, and will be available nationwide at office
superstores and office supply stores starting August 1.

Letter 'n Label is crafted from 25 percent, 24-pound cotton bond with 75
percent recycled content, sized at 8-1/2 x 11" with a 1-1/3 x 3-1/8"
repositionable Avery addressing label affixed at the upper right-hand
corner. The label can be removed and re-affixed onto any mailing surface.
A specially designed adhesive keeps the label intact, even under harsh
mailing conditions. The product is backed by Avery's quality guarantee for
customer satisfaction.

"Smart companies know that time is money. The Letter 'n Label product
eliminates redundant tasks like using your computer and printer to create
a letter and then repeating the process for the envelope, or pulling out
the typewriter just to address the envelope," Bradley continued. "By using
an all-in-one system, users can alleviate the frustration of jammed and
sealed envelopes in a laser printer and mis-matching letters and envelopes
with large personalized mailings. And it can also save the cost of unused
labels when a full sheet isn't necessary."

Letter 'n Label sheets can be personalized for company letterhead using a
laser or ink jet printer to add the logo or by printing at an instant or
commercial printer. Avery also provides a digitizing service through
Electronic Word, an Avery software alliance partner. Once on the diskette,
the logo can be used with a preferred word processor or graphics software
package and Letter 'n Label.

For information on this and other Avery products and services, consumers
can call 1-800-462-8379.

Avery Dennison Office Products, a unit of Avery Dennison Corporation, is
the world's leading producer of self-adhesive labels for laser and ink jet
printers, labeling and list management software, indexes and other office
supplies. Avery Dennison Office Products is based in Diamond Bar, Calif.

Avery Dennison
20955 Pathfinder Rd
Diamond Bar, CA 91765-4000
909-869-7711,   Fax 909-598-2905

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