POCE Provides Color Management for Windows

PANTONE Open Color Environment (POCE) Goes Cross-Platform with Support for
Windows 3.1; Intends to Support ColorSync 2.0

PC EXPO, New York, NY June 28,1994 (booth #409) -- Pantone, Inc.'s new
PANTONE Open Color Environment (POCE) for Windows 3.1 is now available to
hardware and software vendors to help them manage electronic color from
scan to print. Pantone is licensing a Windows version of its color
management technology to vendors who will use it to provide end-users with
the first complete cross-platform color management system for solid,
process and PANTONE Colors. POCE will also support future versions of
Windows as well as ColorSync 2.0.

Earlier attempts at providing color management for Windows have not
provided the breadth of capabilities and flexibility required in today's
environment. The basic architecture of POCE provides support for both RGB
and CMYK color models and full support for specified spot, process and
PANTONE Colors, as well as continuous tone images. The POCE system-level
design ensures a uniform user interface and color consistency from
application to application. The rich level of support offered by POCE can
easily accommodate extended color printing models including High Fidelity
color systems such as Hexachrome by Pantone.

To date, color management has focused on the Macintosh platform. As the
Windows operating system advances, it is rapidly becoming more important
within the publishing industry and more specifically in corporate
publishing. This shift has made it increasingly important to provide a way
to accurately control color from design through production.

"The market is migrating to more comprehensive and more integrated color
management systems which provide broad color support and flexibility for
the future. The best of these systems will reside at the system level to
provide application compatibility for the use of color," said Richard
Herbert, vice president of the Electronic Color Systems Division for
Pantone. 'Systems such as POCE will deliver these capabilities making
color reliable for users of all kinds and significantly advancing the use
of digital technology wherever color is used."

Herbert continued, "Today POCE provides many of the capabilities ColorSync
2.0 will provide when it is scheduled to be released in late '94. We
anticipate broad support for ColorSync 2.0 among the software and hardware
community and will provide full support for it when it becomes available.

POCE, the first cross-platform color management system to make accurate,
predictable and adaptable color matching for photographic and spot colors
both possible and practical, is the result of a collaboration between
Pantone and Light Source Computer Images. POCE, which consists of two
components color matching technology for continuous tone or photographic
images and system-level Color Selectors for solid and process PANTONE
Colors, will be incorporated directly into a variety of DTP, illustration
and drawing applications. POCE transparently manages color for the
end-user. As a result, business users and graphic designers, whether
expert or novice, can concentrate on the creative process and let POCE
manage the colors to provide consistent results.

Included in POCE is a ColorSync-compatible Color Matching Method (CMM)
which provides color matching and color space transformations to allow
users to go from RGB to CMYK.

POCE enables software applications to uniformly access, display and print
solid and process PANTONE Colors from application to application utilizing
Pantone's visually-optimized lookup tables. Because all of these
applications receive and process color information from a central set of
resources. the colors will be the same regardless of the host
application.

Light Source's new AeQ or "appearance equivalence" technology will be
incorporated into POCE for the precise color management of continuous tone
or photographic images. This new technology is a unique system-level color
management engine designed to replicate the human visual system, thereby
guaranteeing the most accurate and uniform color reproduction for all
classes of graphics input and output devices. Light Source's AeQ color
technology is faster and more accurate than existing color management
systems currently available, and is architected for future advanced high
fidelity or more than four-color presses.

Device profiles will be distributed by output device vendors and Pantone at
no cost to the end-user. Pantone Licensees supporting POCE include Adobe,
Aldus, Corel, Deneba, Fractal Design, GCC, Iris, Lexmark, Pixel Resources,
QMS, Sharp, Tektronix and Xerox. Additional licenses will soon be
incorporating POCE into new and existing applications.

Pantone, Inc., the leading source of products for the communication of
accurate color, is the developer of the PANTONE MATCHING SYSTEM and the
PANTONE PROCESS Color System, two distinct global languages for color
specification and reproduction. Pantone. Inc. is headquartered in
Carlstadt. New Jersey.

Pantone, Inc
590 Commerce Boulevard
Carlstadt, NJ 07072-3098
(201) 935-5500

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