Wired, Inc. Introduces the first low-cost real-time MPEG (Moving Pictures
Expert Group) multimedia compression card for Apple's Power Macintosh
9500

MOUNTAIN VIEW, CA -- June 19, 1995 -- Wired, Inc. introduces 'Butane', the
first low-cost MPEG compression card. Butane is designed for the new Power
Macintosh 9500, Apple's first CPU with the emerging interface standard for
many desktop computers, PCI (Peripheral Component Interconnect). Butane
real-time captures and compresses video and audio signals and stores this
data into an MPEG compatible bitstream.

BUTANE

Butane is the first low-cost real-time MPEG compression solution for the
Power Macintosh. Butane can take any NTSC or PAL video signal and
line-level stereo audio signal and compress it in real-time into a MPEG 1
or MPEG2 compatible bitstream. This bitstream file can then be edited with
any QuickTime editing software package. The finished file can then be
distributed and played on any MPEG playback compatible computer including
those desktop computers using the Intel Pentium, NEC VR-Series, and
IBM/Motorola PowerPC systems.

"Previously, MPEG compression within a multimedia product or corporate
presentation required an outside video post-production shop at $300 per
minute or expensive systems exceeding $20,000." says Mark Bain, president
of Wired Inc. "With Butane's design coupled with being optimized for the
Power Macintosh, MPEG compression can now be done easily and
inexpensively."

COMPATIBILITY

Butane compresses both audio and video signals into MPEG compatible data
streams. The MPEG standard is completely platform independent and the
Butane compressed streams will operate on any computer that can play MPEG
movies, including SGI, Sun, and DOS computers. In addition, Butane is
compatible with the Mason line of Macintosh MPEG decompression boards also
offered by Wired Inc.

The Butane compressed data files can be distributed by any means, including
CD-ROM and network connections. This makes Butane the perfect tool for
capturing and compressing movies for corporate media distribution and
video dialup networks.

"Every multimedia involved department now has an avenue to inexpensively
add full-motion video to their work", adds Michael Whittingham, Wired's
Director of Software engineering. "By utilizing Butane with the
standardization of MPEG, livelier multimedia presentations can be created
in shorter amounts of time."

Butane uses newly developed technology from IBM Microelectronics to bring a
higher degree of functionality at a considerably lower price than
previously available products. By introducing Butane for the Power
Macintosh, Wired cleanly bridges the hardware with the currently available
software tools and many multimedia authoring systems available today,
interfacing with QuickTime for future compatibility. Incorporating the
MPEG technology developed at Wired Inc. over the past two years with their
currently shipping MPEG products, and the recently announced IBM RISC
technology MPEG encoder, Butane brings affordable real-time MPEG1 and
MPEG2 compression to the desktop at one-tenth the price of many current
market offerings.

MPEG

Multimedia, the combination of video images, audio sounds, and computer
graphics, is now the focus of every new project undertaken by consumers
and corporate personnel. Because of the large amount of data required for
storing and delivering multimedia images, especially full screen full
motion video, data compression and decompression is mandatory. The
computer industry wide standard for compressing and delivering full-screen
full-motion moving video images is MPEG. MPEG is also the video delivery
standard being used by every television distribution company in the world,
including cable, telephone, and satellite companies. Cl he new RCA direct
satellite system (DSS-DirecTV) is MPEG based).

SHIPPING & AVAILABILITY

Butane will be available August 1995. Anticipated suggested retail price is
$2499. Butane will operate only on the Power Macintosh 9500. Price
discounts are available to qualified resellers. Please contact the company
directly at (415).969.9300. Wired, Inc. can also be contacted by Internet
at 'info@wiredinc.com' or by AppleLink at 'd0024'.

Wired, Inc. - based in Mountain View, CA - founded in 1987 - is a product
design corporation that engineers hardware and software products for the
Macintosh computer platform.

Wired Inc
1040-155 Grant Road Bldg 155
Mountain View, Ca 94040
Voice & Fax - 415.969.9300

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