Newsletters that Get a Second Look
Ventana presents design secrets of newsletters that work

CHAPEL HILL, N.C.--Catalyzed by the desktop publishing explosion, literally
millions of organizations now produce a newsletter. But however exemplary
the content, presentation is the key to capturing the reader's initial
attention. And the new second edition of Newsletters From the Desktop from
Ventana Press reveals the steps to creating newsletters that get read.

A team effort from the publishers of the award-winning Looking Good in
Print and the producers of the acclaimed journal ThePage, Newsletters From
the Desktop uses abundant examples and a down-to-earth approach to help
readers develop their own style for appealing productions.

The book explains the basics of newsletter design and then focuses on
specific tasks. Topics include:

** Professional pizzazz on a pizza budget--using overlapping elements,
white space, background graphics, sidebars and text wrap for cost-free
flair.

** Newsletter building blocks--complete, step-by-step instructions for
sketching thumbnails, designing prototypes, creating templates, importing
text and graphics and printing the results.

** Taking a cue from the audience--choosing typeface, headline style, color
and layout for a look that compliments the content.

** Preparing for the printer--getting a price quote, choosing paper stock
and binding, proofing halftone resolution and color separations for a
perfect print job.

A 24-page color gallery of professionally designed newsletters drawn from
numerous companies and groups illustrates the points made in the preceding
chapters.

Although Newsletters From the Desktop covers the newest technology for
using color and scanned photographs, the authors do not assume that every
newsletter publisher has access to these tools. Therefore, they include
tips on giving instructions to printers to get that special look, and
discuss the capabilities of service bureaus. Whether a newsletter
publisher relies on a word processor for the extent of the design or
manipulates state-of-the-art page-layout software, the timeless advice in
this volume will apply.

Newsletters From the Desktop is softcover, 365 pages, two-color throughout
with a 24-page full color section, illustrated. Suggested retail price:
$24.95. ISBN: 1-56604-133-3.

Author Joe Grossmann is former editor of ThePage, one of the
longest-running and most respected how-to journals for desktop publishers.
Contributor David Doty is founder of ADEPT, the first professional DTP
association, and former editor-in-chief and publisher of ThePage.

Ventana Press publishes books and other materials that help computer users
become more productive, including The Gray Book, Looking Good With
CorelDRAW!, Word for Windows Design Companion, Advertising From the
Desktop, The Makeover Book and The Presentation Design Book. All titles
are available in bookstores and by writing Ventana Press, P.O. Box 2468,
Chapel Hill, NC 27515, or by calling Ventana's toll-free order line,
800/743-5369;  919/942-0220; FAX: 919 /942-1140

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