BUSINESS PRESENTATIONS TAKE ON A NEW LOOK WITH THE BUSINESS WEEK GUIDE TO
MULTIMEDIA PRESENTATIONS

CD-ROM ALLOWS TEST DRIVE OF TOP QUALITY SOFTWARE

Berkeley. CA, August 11, 1994 -- The competition for people's attention is
fierce and promises to become more so as print, video, electronic, and
tele-communications get more sophisticated. For business professionals who
want their messages to have attention-getting impact, The Business Week
Guide to Multimedia Presentations by Robert L. Lindstrom--just published
by Osborne/McGraw-Hill--is the ideal resource book, helping readers
harness the power of multimedia to make their presentations more dynamic,
more exciting, and more convincing.

Lindstrom, a business communications and technology expert, combines his
years of experience in multimedia with the art of business presentations
to guide readers through the confusing jumble of tools, techniques, and
terminology. The Business Week Guide to Multimedia Presentations shows
professionals how to achieve their corporate communications goals by
examining the software, hardware, and techniques that enable anyone to
utilize multimedia effectively and efficiently for vibrant presentations.

Using real-world case studies and concrete demonstrations. The Business
Week Guide to Multimedia Presentations explains:

* What multimedia technology is and what it can do for improving
  presentations
* Tips and techniques for designing and producing multimedia
  presentations
* How to use dynamic sound and motion to reach audiences on a
  deeper level
* How and why interactivity communicates better than one-way
  presentations;
* What is needed to get started and where to find help when you
  need it

As an important bonus, a unique CD-ROM is packaged with the book. This
CD-ROM -- developed by the InfoNow Corporation -- is loaded with full
working versions of popular software programs from such notable companies
as Adobe, Fractal, Lotus, and Macromedia. Readers can "test-drive" these
products on the CD-ROM five times. Without limitation, to practice their
multimedia presentation skills. When they are ready to buy the software,
readers need only call a toll-free number and provide a valid credit-card
number to unlock the software for full, uninterrupted use.

Ideal for all business communicators--whether they are in the graphics
department or the executive suite--The Business Week Guide to Multimedia
Presentations introduces a new world of communication filled with high
impact exciting, and persuasive presentations.

The Business Week Guide to Multimedia Presentations is soft cover, 448
pages, and has examples and illustrations throughout. Included is one
CD-ROM. Suggested retail price: $39.95. ISBN: 0-07-882057-X. For orders
only, phone 1(800)227-0900, Monday through Friday. 8:30am - 4:30pm,
Pacific Time.

Robert L. Lindstrom is the president of ImagiMedia, a Southern
California-based editorial and communications services company
specializing in the use of multimedia technology as a business
productivity tool. Former editor-in-chief of Presentation Business News
and Presentations magazines, he focuses much of his writing and research
on corporate presentation patterns, culture, and systems. A recipient of
the Los Angeles Press Club Award for Business Reporting, Mr. Lindstrom is
currently a contributing editor to Presentations, New Media, Government
Computer News, and a variety of computer, entertainment, and business
magazines. He is currently authoring his first episodic, interactive
entertainment title.

InfoNow Corporation distributes a sophisticated set of electronic software
products. Using the latest in transaction processing, security,
encryption, and user interface development. Their products offer a
superior opportunity for the electronic shopper by providing them with a
comprehensive catalog of products and test-drive capabilities and allowing
them to try out products before they buy. InfoNow's products also provide
much improved avenues of communication and marketing for suppliers. As new
platforms and technologies--such as interactive television and personal
digital assistants--emerge. InfoNow plans to market its products and
services to new audiences using new methods. Founded in 1990, InfoNow is a
pioneer in the electronic commerce market. InfoNow is traded on NASDAQ
under the symbol INOW.

Osborne/McGraw-Hill, headquartered in Berkeley, California, is a leading
publisher of books about computers that include tutorials, references, and
user guides for people at all levels of computer and software proficiency.
Known for its best-selling Internet titles as well as its Made Easy and
Complete Reference books, Osborne/McGraw-Hill also has established
strategic publishing relationships with Corporate Software. Inc., Oracle
Corp., and several well-known McGraw-Hill magazines, including Business
Week and BYTE. A division of McGraw-Hill's Professional Publishing Group,
Osborne/McGraw-Hill is targeting consumer support, emerging technologies
and innovative applications for future computer books.

Osborne/McGraw-Hill, 2600 Tenth St, Berkeley, CA 94710
510-549-6600,  Fax: 510-549-6603,   orders: 800-227-0900

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