Marketing In Cyberspace - Practical Applications

August 18, 1994 - Robert J. Woods - President of Cybermark Incorporated,
has put his 30+ years of online communications and marketing experience
into a book that helps Internet users learn how to use "Cyberspace" and
desk top computers to develop communications and marketing programs to
serve the needs of business and commerce worldwide.  This book will enable
companies across all industries to achieve a powerful presence with
respect to fast-emerging global online markets.

Marketing In Cyberspace offers a compelling vision of a major new
business-enabling infrastructure and demonstrates the strategic importance
of electronic commerce. The growing availability of multimedia resources
is rapidly evolving the Internet, from an small enclave of Unix-proficient
users to a populous commercial community. At this critical juncture
"Marketing In Cyberspace", will act as a crucial bridge between this
exploding global market and companies with new-found international
marketing voice.

The real opportunity here is not traditional advertising, but rather a new
method of building business relationships and achieving powerful market
presence. Internet users, ranking in the tens of millions, will access the
World Wide Web (WWW) and Wide Area Information Servers (WAIS) through
innovative point-and-click software tools, such as Mosaic and Cello, that
enable the retrieval and presentation of typeset documents, full-color
graphics, sound files, and even video clips.

Marketing In Cyberspace is a 176 page textbook (Disk Included) that
explains the history of the Internet, describes strategic marketing
techniques and reveals valuable tips on marketing plan configuration. The
book is more of a program tutorial and development tool. It explains how
th research and implement a marketing plan unique to the cyberspace
environment. Chapters include information on application examples so one
can quickly learn how to select media sites, design an interactive
marketing plans, implement online brochures and establish sales
mechanisms. Also included is information on Commercial networks, SYSOPS,
and software used to process and display images, Videos, and brochures
over the commercial networks. The information passed along will make the
book invaluable to readers. 

Mr. Woods is a senior level marketing professional specializing in
cyberspace programs, markets and applications. His professional interests
include process systems design and applications. He has directed the
marketing programs for fortune companies like E.R. Squibb, Johnson &
Johnson, U.S. Vitamins, Volvo America Inc., Scheering, Perdue Farms,
CitiBank, NatWest Bank, for; Ted Bates Advertising and Scali, McCabe and
Sloves, New York.  Creative Awards; BPAA "Buyers Best" & multiple BOLI's.

Marketing In Cyberspace
By; Robert J. Woods, 175 pages- 8 1/2 X 11" $39.95
Order Copies: 1-800 886-8280
TEMW47A@prodigy.com, or primedata@delphi.com
PDI Electronic Publishing, August 1994
(includes Disk)

PrimeData
Electronic Publishing Corp.
2401 W. Kennedy Blvd., Suite 201
Tampa, FL 33609
Phone: (813) 254-4903

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