Apple Computer Introduces Affordable, Easy-to-Use Multimedia Macintosh
Computer

Video, Television and CD-ROM Features Bring Customized Multimedia Solutions
to Home, Education and Business Markets

CUPERTINO, California--July 18, 1994--Beginning today, multimedia computing
is going mainstream. Apple Computer, Inc. rolled out a suite of Macintosh
multimedia computer products that make it much easier--and more
affordable--for people to create, use, and combine graphics, text, music,
video and images on a computer.

At the core of today's announcements are the new Macintosh 630 systems
designed specifically for multimedia usage and are priced as low as
$1,300. These computers come equipped with a 66/33MHz Motorola 68LC040
microprocessor, a minimum of four megabytes of RAM, expandable to 36
megabytes, and either a 250 or 350 megabyte hard disk. The Macintosh 630
comes standard with an infrared remote control, a CD-ROM drive, three
expansion slots and room for an internal TV-Tuner.

But more importantly, these systems let people customize their computers by
easily adding multimedia accessory cards and peripherals, priced under
$300, to create a multimedia computing environment that meets their
specific needs. Also introduced today, these new multimedia solutions--the
Apple Video System, Video/TV System and Presentation System--allow
customers to capture video with a single button, watch TV in a window, and
display presentations to a large screen TV. For those customers who want
to access the Information Superhighway, Ethernet or a 14.4K baud internal
modem can also be added.

Apple's Macintosh 630 computers are configured and marketed under three
brand names--Performa, Macintosh LC, and Macintosh Quadra--targeted to
meet the varied computing needs of customers in the home, education, and
business environment respectively. The Macintosh 630 line of computers can
be easily upgraded to PowerPC technology via a PowerPC processor upgrade
card.

Watch Video and Capture Images or Sequences with a Single Button

With the Apple Video System, customers can connect a video source such as a
camcorder or VCR to their computer and view the video in a resizable
window on their display. Additionally, a customer can capture an image
taken from a video, copy that image and then paste it into a document such
as a school or business report, family newsletter or business
presentation. Video sequences can also be captured allowing users to
create dynamic presentations with QuickTime movies rather than the static
text, charts, and graphs used in most presentations today. In many cases,
VideoShop from Avid will also be included, allowing users to edit video
frame-by-frame and add titles and special effects.

Watch TV While you Work on Your Computer

The Apple Video/TV System enables the customer to view television programs
on their computer display in a resizable window, giving them 24-hour
access to information. Television becomes a data stream easily captured to
enrich business, education, or home applications. With this solution,
customers can stay abreast of late breaking news by monitoring CNN in a
window, watch a university course broadcast while taking notes, or watch a
favorite program while finishing a report. The Apple TV/Video System
includes all of the capabilities of the Apple Video System, so customers
can also connect an external video source (i.e., camcorder, VCR) and
capture images or sequences from that external source, or from the
television broadcast, with the click of a single button. As with the Apple
Video System, VideoShop from Avid will also be included in some cases,
allowing users to edit video frame-by-frame and add titles and special
effects.

Display to a Large Screen TV or "Print" to Videotape

The Apple Presentation System enables customers to connect to a TV for
large audience viewing while continuing to display the image on the
instructors computer screen. Teachers can use this in the classroom,
business professionals can use this in training presentations and home
users can use this to view and play games on their television screen
rather than on their computer monitor. The Apple Presentation System also
enables the user to print to video tape which allows for easy and
inexpensive distribution of information such as sales presentations and
school projects. This solution is based on the L-TV Portable Pro from
Focus Enhancements. Apple worked with Focus Enhancements to tailor their
existing technology to the Macintosh and to Apple display technology. In
many cases, Interactive Media Corporation's "Interactive
Multimedia--Getting Started" CD-ROM is included to introduce users to the
world of multimedia creation.

"Apple is taking multimedia mainstream with the Macintosh 630," said Ian
Diery, executive vice president and general manager of Apples personal
computer division. "With the Macintosh 630 computer, we are giving our
customers what they have been asking for, an affordable multimedia machine
they can customize with the features they want."

New Monitor and Keyboard Complete the Solution

Apple today also introduced the Apple Multiple Scan 15 Display and the
AppleDesign Keyboard. With a smaller, space-saving design, the Multiple
Scan 15 Display features a bright, flat screen which is optimized for
displaying multimedia images at a high resolution. Its built-in amplified
stereo speakers are complementary to the Macintosh 630 computer's internal
CD-ROM drive. Capable of showing 60% more desktop area than 14-inch
displays, the on-screen performance of the Multiple Scan 15 Display equals
that of Apple's 16-inch monitor, meaning that customers using the Multiple
Scan 15 Display can have open documents on their displays and still have
more space on the display available for seeing other windows, file icons,
and file folders.

The AppleDesign Keyboard, first announced with the Performa 570 series in
April 1994, is now available as a stand alone product for any Macintosh
computer including the Macintosh 630 systems. The keyboard features a
105-key layout, an attached 2-meter Apple Desktop Bus (ADB) keyboard
cable, and adjustable height controls.

Pricing & Availability

The Performa 630 computers and Apple Multiple Scan 15 Display for the
higher education market begin shipping today. All other Performa, Quadra,
and LC configurations and the Apple Multiple Scan 15 Display will be
available in the United States beginning on August 2.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific &
engineering and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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