Business Reengineering: The Survival Guide

Experts How-to Guide to "Street-Smart" Business Reengineering

Englewood Cliffs, NJ, February 28, 1994 -- Most business reengineering
projects fail! You've read about the great success stories, but you've
heard about the failures too. You know your organization needs to
reengineer to compete, but how do you make it a success? PTR Prentice Hall
proudly announces the forthcoming publication of Business Reengineering:
The Survival Guide by Doline C. Andrews and Susan K. Stalick, the first
step-by-step, hands-on guide to the art of business reengineering. The
book will be available in April 1994.

Business Reengineering not only defines the intricate process, but shows
you how to reengineer a business every step of the way. Based on more than
twenty years of business reengineering experience, Andrews and Stalick
show you how to be a "street-smart" business reengineer. Step-by-step,
they guide you through the complicated process of reengineering from
beginning to end.

Experienced at helping Fortune 500 companies reengineer, the authors have
defined many of the tools and techniques required to address all of the
issues and obstacles found in a business reengineering project. Andrews
and Stalick show you how to gain the confidence, skills, knowledge, and
tools to anticipate and act appropriately and effectively in any
situation. Filled with real-life examples, figures, step-by-step
instructions, and illustrations, Business Reengineering: The Survival
Guide provides you with the basic "street-smarts" that successful business
reengineers require.

Business Reengineering is about making business reengineering happen in
your organization. It is a practical guide for executives, managers, and
information systems experts who are charged with making change. Business
reengineering demands a special interdisciplinary and collaborative
approach to be successful. When that team breaks down, the project is
destined to be a failure.

"The commitment to business reengineering must come from the top of the
organization. And any business executive will tell you this," say Andrews
and Stalick in the preface of their book. "However, what executives say at
the beginning and what they do when faced with the uncomfortable reality
of radical change often differ. We make a special plea to executives to
read this book. In our experience, executive leadership is the single most
important reengineering success factor, and yet it is out of the control
of most project teams."

More About the Book ...

Business Reengineering: The Survival Guide is the first comprehensive guide
to business reengineering. The book acts as a guide to reengineering
throughout the project. The book covers:

+ When to reengineer -- learn which situations are good targets for
reengineering, how to document them, and how to develop a business case
for project funding

+ The basic principles for quality business reengineering -- principles for
process redesign, organizational transformation, and for continuous
process and project improvement.

+ Obstacles and problems you may encounter and how to overcome them.

+ How to create an effective team structure that includes the right people
throughout the life of the project. This team structure ensures that
project decisions are made by "insiders" -- those who will live in the
reengineered environment.

+ Making the transition to continuous improvement so that reengineering
will never have to be done again.

The book also provides:

+ A guide for creating the vision of your project -- a picture of your
future organization.

+ Facilitation techniques -- techniques for quality facilitation along with
guidelines for its use through the project.

+ A map for business reengineers -- a life-cycle methodology for the
reengineering project that provides a step-by-step approach for getting
the job done as effectively and efficiently as possible.

Each of the eight steps includes clearly designed outcomes, activities,
accountabilities, and decisions.

Tips and techniques are presented for approaching the work in each step.

Business Reengineering: The Survival Guide
D. Andrews/S. Stalick. Yourdon Press
ISBN 0-13-014853-9. 300pp. $24.95

Prentice Hall
Simon & Schuster Education Group
113 Sylvan Ave, Route 9W
Englewood Cliffs, NJ 07632

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