Multimedia Consulting Services Will Help Companies Align New Multimedia
Technology With Business Strategy

IBM CONSULTING GROUP ANNOUNCES MULTIMEDIA CONSULTING PRACTICE

ATLANTA, June 10 -- The IBM Consulting Group today announced a worldwide
consulting practice that will focus on applying multimedia technologies to
client business challenges. The IBM Multimedia Consulting Practice, the
newest member of the IBM Consulting Group, will define, analyze and
recommend multimedia-based solutions that merge traditional text and
graphics with audio, video and interactivity to better meet their client's
business needs.

Initially, the practice will focus on training, public access,
merchandising and business desktop multimedia solutions.

"We are able to help clients 'personalize' their information so they can
receive it how they want it, when they want it, and in the form in which
they want it," said Lew Gruskin, the Multimedia Practice's Worldwide
Practice Leader.

"Clients understand the impact of multimedia technology but require skilled
expertise on how to relate multimedia to business issues and key
applications areas."

Multimedia Consulting

The IBM Multimedia Consulting Practice will draw on the resources of the
IBM Corporation in several areas, including its leadership in multimedia
technology, its services focus, and existing client relationships,
partnerships and alliances.

"The addition of the Multimedia Consulting Practice provides our clients
with valuable insight into an important competitive weapon: the use of
multimedia technology as a strategic business tool," said Steve Mucchetti,
general manager, IBM Consulting Group. "The IBM Consulting Group has the
skills, methodologies and resources to help our clients capitalize on this
competitive weapon."

The IBM Consulting Group is headquartered in White Plains, New York. The
Group's 2500 professionals provide management and information
technology-related consulting services to companies and organizations in
30 countries.

IBM Consulting Group
44 South Broadway, White Plains, NY 10601-4495
914-288-3000

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