PANASONIC REDUCES SUGGESTED RETAIL PRINTER PRICES TO MORE ACCURATELY
REFLECT ACTUAL SELLING PRICES

NEW YORK, June 29, 1993 -- Panasonic Communications & Systems Co. (PCSC)
announced today across-the-board reductions in the suggested retail
prices, or SRPs, on its desktop laser and dot matrix computer printers to
more closely reflect what the products actually sell for at reseller
stores.

"To remain competitive from a public perception point of view, Panasonic
believes it is necessary to take this action to minimize so-called 'vapor
margins,' or artificial discounts, in our printer products," said Terry
Shorrock, national marketing manager, PCSC's Computer Printer Division.
"Now, when consumers see Panasonic prices in advertising or in editorial
comparative reviews, they will know that is the price we believe is
closest to what the product will actually sell for in the store."

For example, the Panasonic 2023 dot matrix printer for the home currently
lists for $349.95 but will now be listed at $249.95. And the 4410 personal
laser printer for small businesses, previously listed at $1,095, now lists
at $769. Overall, Panasonic is reducing the SRPs on all of its major
models by 25-30 percent, depending on the product (complete list
attached). SRPs of consumable and accessory products remain unchanged.

"With this aggressive pricing action, Panasonic has assured its broad base
of printer customers that we will take the necessary action to continue
our price/performance leadership in what is a very competitive and rapidly
changing marketplace," said Mr. Shorrock.

In the United States, Panasonic Communications & Systems Company markets an
extensive line of office automation equipment including the Panafax line
of plain paper and thermal fax machines, personal printers, color
monitors, optical disk products, computer scanners, color digital and
monochrome office or personal copiers, and electronic typewriters.

Panasonic Communications & Systems Company
Two Panasonic Way, Secaucus, NJ 07094
1-800-742-8086 or 201-348-7000

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