New MPC Version of CMC's The Family Doctor Offers Richer Information,
Easy-To-Use Interface

LAS VEGAS, NEV., NOVEMBER 16, 1992--Crealive Multimedia Corporation (CMC)
today announced a new PC version of The Family Doctor, CMC's best-selling
home medical guide on CDROM. The new version features additional
information and operates within the Multimedia Personal Computer (MPC g')
specification, which includes Microsoft Windows(3.

New features expected to enhance strong product acceptance

The most significant feature of the MPC version is the illustrated human
anatomy. This provides three different views of five different body
systems: muscular and skeletal, digestive, respiratory and circulatory,
urinary and reproductive, and nervous. While viewing the illustrations,
the user can also call up voice-over pronunciations of 250 body systems
and parts, and supporting text explaining the significance of particular
portions of the anatomy. To hear how the word femur is pronounced, for
example, the user merely clicks the mouse button when the cursor is over
that portion of the anatomy. Clicking the mouse activates explanatory
text. All relevant images and text in the entire work are linked to the
anatomy by body part.

The new Family Doctor also features updated information. Nearly 500 items
have been added to the Question and Answer section, giving advice on
almost 2,000 of the most commonly asked health questions. Almost 300 color
illustrations simplify explanations, and a glossary of more than 100
medical terms provides valuable reference information. Other reference
capabilities include comprehensive data on more than 1,600 prescription
drugs, and health update booklets and local and national resource listings
and support groups.

The MPC interface enables the user to access the information in The Family
Doctor in a more natural, integrated manner that is complemented by the
expanded content of the disc. Al Rowley, Director of Sales for CMC, said,
"The new interface and new content make an already good product into a
great one. Combining images and sounds with more questions and answers,
and then linking them all via the anatomy, makes this an all-star medical
reference work that every family should have."

The Family Doctor will be shown at CMC's booth --#B742--at COMDEX/Fall in
Las Vegas November 16-20, 1992.

The Family Doctor complies with the MPC specification. The minimum PC
configuration is a machine with at least a 386SX processor, 2 MB of RAM, a
30 MB hard disc, and a VGA or VGA+ display. A CD-ROM drive is required.
Microsoft Windows 3.1 or 3.0 with Multimedia Extensions serves as the
interface for the MPC specification. A DOS version of The Family Doctor is
included on the CD-ROM. and uses CMC's DiscPassage software.

Price remains unchanged; upgrades available to current Family Doctor users

The suggested list price for the new version of The Family Doctor remains
at $79.99, even with the additional information and the expanded,
interactive human anatomy section. "Our continuing goal is to provide
excellent value," said John A. Calhoun, president of CMC. "We believe that
CD-ROM publishers have an obligation to provide high value in order to
support our channel partners' efforts to expand the use of CD-ROM
technology, and The Family Doctor typifies our efforts in this area. Some
products with just a few of the features of The Family Doctor cost more
than twice as much. Yet sales of this product indicate how well our
strategy of high value is succeeding."

To support its high value strategy, CMC is providing upgrades of the new
version of The Family Doctor to current Family Doctor disc owners for only
$29.99, plus shipping and handling. Customers can upgrade by telephoning
1-800-776-9277 in the U.S., or 503-452-5933 from outside the U.S. Fax
upgrade orders may be sent to 503-452-5930. VISA, Mastercard, American
Express, and Discover credit cards may be used.

The Family Doctor is based on the work of Dr. Allan Bruckheim. physician,
educator, and author of the Tribune Media's syndicated "Family Doctor"
column. In July, 1992. the New York chapter of the American Medical
Writers Association awarded Bruckheim its Vincent Downing Award for his
achievements in authoring and editing. Nearly 50.000 copies of The Family
Doctor have been sold during its first year of availability.

Founded in 1987, CMC provides a range of multimedia CD-ROM products for use
with personal computers; products for Sony's Data Discman "electronic
book"; and professional medical journals on CD-ROMs. Other CMC products
include Who Killed Sam Rupert?, a multimedia murder mystery, Total
Baseball TM, the first CD-ROM-based complete history of American Baseball;
Beyond The Wall Of Stars, a multimedia discovery and problem-solving
voyage; Shakespeare; John James Audubon's Multimedia Audubon's Birds and
Multimedia Audubon's Mammals (also sold together as The Complete Audubon);
and Sherlock Holmes (also sold together with Shakespeare as The Complete
Works).

Creative Multimedia Corp
514 N.W. Eleventh Ave, Portland, OR 97209
503-241-4351 or 800-776-9277

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