Apple's New Macintosh Quadra 800 Delivers Quadra Power for less

MACWORLD, TOKYO--February 9, 1993--Apple Computer, Inc. today introduced a
new member of its highest performance line of computers, the Apple
Macintosh Quadra 800. As the most affordable Macintosh Quadra ever, the
Quadra 800 delivers more than a 30 percent increase in performance over
the current entry-level Macintosh Quadra 700, and does so with greater
functionality.

The Quadra 800 is powered by a 33MHz Motorola 68040 microprocessor.
Featuring a new minitower industrial design, the Quadra 800 is highly
expandable and is equally at home on the desktop or at the deskside. With
a U.S. suggested retail price of $4,679, the Quadra 800 becomes the lowest
cost member of the high-performance Macintosh line, while offering
increased performance, built-in capabilities and expansion options for the
most demanding personal computer customers.

"We believe the Quadra 800 delivers the key improvements requested by
Quadra 700 users--more expansion slots, better RAM expansion, access to
5.25-inch devices, higher levels of performance, and a lower entry price,"
said Eric Harslem, vice president of Apple's Desktop Products division.
"With its built-in features and performance capabilities that equal those
of the Quadra 950, the Quadra 800 offers a superior high-speed graphical
computing solution and is able to handle the most intensive computing
tasks--especially in production-level computing environments for
publishing and graphics professionals."

Integration and Speed 

The Quadra 800's performance is the result of balanced system integration;
specifically, newly developed memory and video subsystems. The Quadra 800
employs sophisticated engineering that reduces the number of application
specific integrated circuits (ASICs) on the logic board from 10 to three,
which in turn gives Apple the opportunity to provide its customers with
lower pricing.

The Quadra 800 features accelerated graphics capabilities made possible
because its video subsystem is directly connected to the 68040 processor
bus. This enables data to travel at high speeds between the processor and
the graphics system. As with all Quadras, the 800 supports all Apple
displays. It offers up to 1MB of VRAM for rendering up to 32,768 colors on
displays up to 16-inches and 256 colors on 21-inch displays. The Quadra
800 also automatically senses which monitor is connected and will
configure the monitor to display the proper resolution and color depth. In
addition, the video architecture supports most VGA and SVGA monitors.

Expandability

The Quadra 800 also offers a wide range of standard features and
expandability, including 8MB of DRAM expandable to 136MB of interleaved
memory. Users can increase the performance of the Quadra 800 by 5 to 10
percent by interleaving the memory or logically treating two banks of
memory as one. Hard disk options include 230MB, 500MB and 1GB drives.

The Quadra 800 has three highspeed, 32-bit NuBus slots and one processor
direct slot (PDS). The new mini-tower product design provides three
standard expansion bays, including one 5.25-inch bay for an internal CD
ROM or other removable device, such as a magneto-optical or SyQuest drive.
It also incorporates two 3.5-inch bays for hard drives or removable media
and one additional bay for an Apple 1.44MB SuperDrive

With an optional highspeed internal CD300i CD-ROM drive, full stereo
sound-out and mono sound-in, the Quadra 800 makes a premier
media-authoring station. A 32-bit direct memory access (DMA) Ethernet
controller is a standard on-board feature. Flexible connections for thick
or thin coax and twisted pair cabling are available at affordable prices.

Pricing and Availability 

The Quadra 800 will be offered worldwide through authorized Apple
resellers. Pricing and availability may vary outside the United States.
U.S. suggested retail prices are as follows:

Macintosh Quadra 800

Quadra 800, 8MB/230 HD, Ethernet                   $4,679
Quadra 800, 8MB/500 HD, Ethernet                   $5,429
Quadra 800, 8MB/500 HD, CD, Ethernet, 1MB VRAM      $5,829
Quadra 800, 8MB/1000HD, Ethernet, 1MB VRAM         $6,399

Macintosh Quadra VRAM Expansion Kit                $  159

Macintosh Quadra 950             New U.S. SRP     Previous

Quadra 950 8MB/SuperDrive            $5,609        $6,539
Quadra 950 8MB/230HD                  6,099         7,359
Quadra 950 8MB/500HD                  6,849           N/A
Quadra 950 16MB/1000HD                8,149           N/A

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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