50% Price Cut in F77L

Incline Village, Nevada, February 16, 1993-Lahey Computer Systems has
reduced the price of F77L by 50%. This PC Fortran language system,
previously priced at $595, now has a list price of only $295. This price
reduction was made without any changes to the product. F77L still contains
all the features that have made it so popular-full ANSI 77 and popular
extensions, Fortran 90 features, fast compilation, concise diagnostics, an
extensive list of compiler options, math coprocessor support, editor,
debugger, profiler, make utility, and video graphics.

In explaining the reasons for the price reduction, Guy Ceragioli, Vice
President of Marketing, stated, "Over the last couple of years, we have
found we are selling to a different audience. When F77L was first
launched, we targeted it at the professional programmer who needed more
than the Fortran 77 subset being offered by Microsoft. Performance and
features were of much greater concern than the price of the software. But
the power-users have shifted from F77L to F77L-EM/32, our 32-bit Fortran
language system. EM/32 offers more speed than 16-bit compilers and its 4GB
program capacity makes it ideal for downsizing large mainframe programs.

"We are now marketing F77L to more price sensitive programmers than our
previous buyers. In the past, some programmers may have wanted the speed,
features, and technical support found with F77L, but at $595, their
budgets restricted them to purchasing Lahey Personal or Microsoft Fortran.
At $295 we have essentially eliminated the issue of paying a premium price
for F77L. We believe we will see increased sales in the professional and
educational markets and also an increase in the number of Lahey Personal
Fortran users purchasing F77L. We are excited to offer users such a
feature-loaded Fortran language system for only $295."

Founded in 1967, Lahey Computer Systems specializes in the design and
production of Fortran language systems and development tools for
professional programmers. Their award-winning PC Fortran language systems
include Lahey Personal Fortran, F77L, and F77L-EM/32.

Lahey Computer Systems
P.O. Box 6091, 865 Tahoe Blvd, Incline Village, NV 89450
(702) 831-2500  *  Fax: (702) 831-8123

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