APPLE TAKES AGGRESSIVE PRICING ACTIONS IN U.S.

CAMPBELL, California -- June 14,1993 -- As part of its ongoing commitment
to gain marketshare for the Macintosh brand of personal computers, the
Apple USA division of Apple Computer, Inc. today announced two aggressive
pricing programs that will provide customers in the United States with
immediate savings on selected Apple computers and peripherals.

First, the "On-the-spot rebates. On-target solutions." promotion offers
rebates ranging from $50 to $350 on the purchase of a selection of popular
Macintosh portable and desktop computers and Apple scanners and printers.
Effective immediately, the promotion will run through September 30,1993
and will be administered by participating Apple authorized resellers.

Second, in conjunction with this announcement, Apple has also lowered
suggested retail prices (SRP) on selected Apple computers and peripherals
effective today. Reductions on Macintosh computers range from 6.8% to
12.6%, and as much as 26% on peripherals.

"Momentum for Macintosh products remains strong - unit shipments increased
35 percent in the first half of our fiscal year," said Bob Puette,
president of Apple USA. "And, we're committed to accelerating that
momentum. With this rebate, customers can choose the computing solution
components that best fit their needs from a range of Apple's mainstream
business products. Best of all, they receive their rebate on-the-spot."

The rebate promotion and new SRPs include the following Apple products:

                                 Old SRP     New SRP    Rebate

Macintosh Classic II              $1,079                $ 50
Macintosh Color Classic            1,389                  50
Macintosh Centris 610 4/80 
(no Ethernet)                      1,859     $1,659      150
Macintosh Centris 610 4/80         1,969      1,769      150
Macintosh Centris 610 8/230        2,519      2,319      150
Macintosh Centris 610 8/230 w/CD   2,899      2,699      300
Macintosh IIvx 4/80                1,899      1,659      150
Macintosh IIvx 4/230               2,269      2,029      150
Macintosh IIvx 8/230               2,459      2,219      150
Macintosh IIvx 5/80 w/CD           2,339      2,099      300
PowerBook Duo 210                  1,839                 100
PowerBook 165c 4/80                3,399                  50
PowerBook 165c 4/120               3,759                  50
PowerBook 180 4/80                 4,109      3,699      100
PowerBook 180 4/120                4,469      4,059      100
Macintosh Duo Dock                 1,079                 150
Macintosh Duo Dock 
   w/230MB Hard Drive              1,975                 350
Apple Macintosh Portrait Display     889                  75
Apple Basic Color Monitor            329                  25
LaserWriter IIg                    2,309                 200
LaserWriter Pro 600                2,099                 100
Personal LaserWriter NTR           1,179                 200
Apple Color Printer                1,659                  50
Apple Color OneScanner
   w/accessory kit                 1,349      1,199      100
Apple OneScanner 
   w/accessory kit                   949        869       50
AppleCD 150                          499        369
AppleCD 300                          599        429

The rebates on CD-ROM offerings reflect Apple's intent to build the largest
and most active base of CD-ROM users in the industry by offering
state-of-the-art CD-ROM-based products at compelling prices. Most of
Apple's Macintosh desktop computers now offer optional built-in CD-ROMs,
and over 45% of customers worldwide are choosing this option.

The promotion will be nationally supported through a radio advertising
campaign.

See participating authorized Apple resellers for complete terms and
conditions. Customers interested in the promotion should contact a
participating authorized Apple reseller. To locate a local dealer call
(800) 538 %96.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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