New York -- Sega of America, Inc., Time-Warner Entertainment Company, L.P.,
and Telecommunications Inc. have announced plans to form a joint venture
to develop and market "The Sega Channel", offering Sega Genesis owners
access to a large library of video games via cable television.

The Sega Channel, to be priced in the range of most pay-cable subscription
services, will be launched in test markets this fall, and could be
available to all U.S. cable system operators by early 1994.

Sega Channel subscribers will be able to choose from a wide selection of
popular games, previews and soon-to-be-released titles, gameplay tips,
news, contests and promotions. The programming will be updated monthly to
keep it exciting and new for avid gamers.

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