NEW VENTANA TITLE COMBINES MARKETING & DESIGN EXPERTISE

Advertising From the Desktop shows profit-minded guerrillas how marketing
battles can be won from right on top of their desks. --Jay Conrad
Levinson; Author, Guerrilla Marketing

Chapel Hill, NC--Advertisers usually have only a split second of
opportunity to make a lasting impression on potential customers. And while
modern computer technology puts riveting visuals just a keystroke away,
lack of design know-how can lead to disastrous results. From the publisher
of Looking Good in Print comes help: Advertising From the Desktop, a
brand-new compendium of marketing and design advice especially for desktop
publishers new to the art of visual persuasion.

Authors Elaine Floyd and Lee Wilson synthesize years of marketing and
design experience into a formula for advertising success. Using
time-tested advertising techniques and hundreds of illustrations, they
offer valuable advice on how to

* Increase the power and performance of ads with a solid
  marketing plan.
* Know when to use--and when not to use--special effects. 
* Create layouts that command attention and attract buyers. 
* Make headlines and logos hit the mark. 
* Provoke, evoke, endear or entice through judicious use of
  color. 
* Put the designers' knowledge to work creating effective,
  attractive ads, flyers, exhibits, sales materials and more!

Elaine Floyd is owner and president of EF Communications, a publisher of
newsletters and training materials on business advertising. She is the
author of Marketing With Newsletters and Quick & Easy Brochures. Lee
Wilson is owner and president of Graphic Witness, a Nashville-based
advertising and multimedia firm whose client list includes Aldus, Empire
Bero and Smith Travel Research. He is a contributing author to Thomas
Monroe's The Desktop Color Reference Manual.

Advertising From the Desktop is softcover, 464 pages with a 24-page color
chapter and more than 300 illustrations. List price: $24.95. ISBN:
1-56604-064-7. For orders only, phone 1-800-743-5369.

Ventana Press publishes books and other materials that help computer users
become more productive. including Newsletters From the Desktop, Looking
Good With CorelDRAW!, The Gray Book, The Presentation Design Book, The Mac
Shareware 500 and Word for Windows Design Companion. All titles are
available in bookstores and through Ventana Press, P.O. Box 2468, Chapel
Hill, NC 27515; 919/942-0220; FAX 919/942-1140

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