Apple Unveils Macintosh TV

Macintosh Computer Combines Television and Stereo CD Player in Single, Low
Cost Unit

CUPERTINO, California--Oct. 25, 1993--Apple Computer Inc. announced today
Macintosh TV, a new product that combines an Apple Macintosh personal
computer, television and CD-ROM stereo system into one compact, low-priced
unit. Designed for users at home and in higher education institutions, the
$2,079 system greatly reduces the cost and space requirements currently
required to obtain these electronic components separately. This product
underscores Apple's business strategy to reach new users in the home and
education markets.

Macintosh TV provides the integrated functionality of a powerful personal
computer with a cable-ready 14-inch color TV, and double-speed audio CD
player for high-quality stereo sound. The system can also be easily
connected with a VCR, camcorder, laserdisc player or video game player. In
addition, it comes with a sleek infrared remote that controls both
television and CD player functions.

"The computer industry and the consumer electronics market are converging,
and Apple is at the forefront of this transition," said Brodie Keast,
Director of Product Marketing for the Apple Personal Computer Division.
"With Macintosh TV, Apple extends its popular all-in-one computer design
with new media capabilities that create a whole new category of computing
and entertainment devices."

"With this special edition of the Macintosh, Apple hopes to learn more
about the needs of this market and to apply that knowledge to future
product development," Keast added.

Bundled Software Included 

Macintosh TV comes bundled with several popular software programs
pre-loaded, including ClarisWorks 2.0 (an integrated program combining a
word processor, spreadsheet and database), American Heritage Dictionary,
Mavis Beacon Teaches Typing, HomeWork Templates, and The Performa Click
Art Collection. It also includes CD-ROM titles such as Groiler's
Multimedia Encyclopedia, World Atlas, Space Shuttle, Wonders of the World
(Volume I), Time Almanac 1993, and the Kodak Photo CD Sampler.

Product Details 

Macintosh TV combines plug-and-play simplicity with the power of a 32 MHz
68030 microprocessor. It comes standard with 5MB of RAM expandable to 8MB.
It has a 160MB hard disk drive and a 1.4MB Apple SuperDrive floppy disk
drive and reads MS-DOS disks with Macintosh PC Exchange software.

The television capabilities include a 14-inch Color TV with a cable-ready
tuner, a coaxial port to connect an antenna or cable service and a RCA
port to connect a VCR, camcorder, laserdisc player, or video game player.
The software support for television features includes frame grabbing,
closed captions, channel scanning, and password protection of TV mode.

The AppleCD 300i double-speed CD-ROM drive adds more flexibility to
Macintosh TV and provides a richer more exciting computing environment.
This built-in CD-ROM plays standard audio CDs, reads data on CD-ROMs and
views images on Kodak Photo CDs. The system integrates a high-quality 14"
Trinitron color display which provides 640 by 480 pixels, .26mm dot pitch
and 8-bit color, displaying 256 colors.

The SCSI port will support up to six SCSI devices, such as hard disks and
scanners. There are two serial ports for printers, modems, and AppleTalk
networks. There are also two Apple Desktop Bus (ADB) ports for keyboard,
mouse, and other input devices. Macintosh TV also has built-in AppleTalk
networking and file sharing without a dedicated server.

Pricing and Availability 

Macintosh TV is a U.S. only, special edition product and will be available
immediately upon introduction at selected consumer retail stores and
higher education campuses, and through the Apple Catalog. The consumer
stores include Best Buy, Select Video Concepts, Silo YES, and TOPS. The
ApplePrice is $2,079.

Headquartered in Cupertino, Calif., Apple Computer, Inc. (NASDAQ: AAPL)
develops, manufactures and markets computer, server and personal
interactive electronic systems for use in business, education, the home,
science, engineering, and government. A recognized pioneer and innovator
in the personal computer industry, Apple does business in more than 120
countries.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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