Apple Computer and its Newton Licensees Announce First International Newton
Industry Platform Development Conference

CUPERTINO, California--October 26, 1993--Apple Computer, Inc., today
announced that it will host the first international Newton Platform
Development Conference on December 7-8, 1993 at the Santa Clara Convention
Center, Santa Clara, California. This industry-wide event for the Newton
platform is designed to offer developers an opportunity to join the
growing family of companies from around the world who are lining up behind
Newton technology.

Industry support for the Newton platform continues to gain momentum. More
than 1,600 Newton development systems--Newton Toolkits--have been sold
throughout the world. Since the introduction of the Newton MessagePad on
August 2, at MacWorld Boston, many developers ha-e demonstrated
applications based on Newton technology. Over 40 applications and titles
have been announced for the Newton platform by 3rd party and in-house
corporate developers, covering a wide range of solutions including
communications, healthcare, sales force automation, finance, office
productivity, education, real estate, and travel.

"We are excited about the level of enthusiasm with which the developer
community has embraced Newton technology," said Philip Ivanier, manager of
the development relations group for Apple's Personal Interactive
Electronics (PIE) division. "This will be the first of many conferences
designed to expand the broad range of applications which have already been
developed for the Newton platform. and will facilitate the widespread
adoption of Newton technology."

The conference will offer:

* Three separate specialized tracks: 
- Orientation to Newton Development--
  For beginning Newton developers.
- Advanced Newton Development--
  For developers who have Newton development experience. 
- International Newton Marketplace--
  A marketing and business management overview of the markets and
  business opportunities represented by the Newton platform.

* Over 20 comprehensive sessions covering a variety of
  development topics: 
- Developing with the Newton Toolkit 
- Advanced Newton script programming 
- Vertical market solutions 
- Application design and performance optimization 
- Working with the View System 
- Building communications into your applications 
- Software distribution 
- Developing electronic books for Newton

* A chance to learn about new development opportunities,
  partners, product plans and communications services.

To register for the first international Newton Platform Development
Conference, US-based applicants should call 1-800-800-6812 or
1-800-301-9009, or send a message to Knowledge Industry Publications Inc.
(KIPI), on AppleLink: KIPII. KIPI, a major event producer, is the show
producer. Applicants based outside the US should call 914-328-9157.

Registration fees are $495 for the first company representative, and $395
for each additional company representative and/or registered owners of
Newton Toolkit.

Headquartered in Cupertino, California, Apple Computer, Inc. develops,
manufactures and markets personal computer, server and personal
interactive electronic systems for use in business, education, home,
science, engineering and government. A recognized pioneer and innovator in
the personal computer industry, Apple does business in more than 120
countries across the world.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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