Apple and TI Announce Agreement to Develop New Circuits for Multimedia
Transmission Agreement Jointly Endorses Proposed High-Speed Serial Bus
Standard

Dallas (November 1, 1993)--Texas Instruments (TI) and Apple Computer, Inc.
(Apple) today announced an agreement under which TI will develop a new
category of integrated circuits using technology developed by Apple g).
Based on Apple's new FireWire technology, these integrated circuits will
enable computers to exchange information at very high speeds with a
variety of electronic equipment via miniaturized connectors and low-cost
cables. The new devices will help improve the performance of disk drives,
scanners, printers and multimedia devices such as digital cameras, CD
ROMs, VCRs, camcorders and audio/stereo equipment.

The Apple FireWire technology, which is based on an emerging standard for
information exchange (P1394 ), will enable a dramatic reduction in the
number of connectors required, improves overall performance and allows "
plug-and-play " addition of peripherals.

Both TI and Apple serve on the committee, set up under the auspices of the
Institute of Electrical and Electronic Engineers (IEEE), to formulate this
proposed standard which is designated the P1394 standard for a high-speed
serial bus.

Under the terms of the agreement, TI is licensed to develop the new devices
using the FireWire technology. As an authorized FireWire licensee, TI has
been working with Apple to develop integrated circuits conforming to the
P1394 standard that can be used across multiple system platforms.

Existing bus interface solutions do not address many of the anticipated
needs of future systems. Applications in multimedia may require the
ability to transport large volumes of data in an isochronous' - or "real
time" - manner. The P1394 standard provides this capability, as well as
enable higher bit rates and significantly lower cable costs over what is
currently possible. In addition, the proposed standard provides uniformity
in input/output (I/O) connections, digital integration of data and control
and improved system reliability.

The emerging P1394 standard describes a serial bus driven by an advanced
communication protocol for low system cost while still providing the data
transfer rate needed for high performance peripheral devices. The P1394
specification provides straightforward, seamless connection between
various types of equipment such as computers and peripherals. The cable
specification gives customers great flexibility in how they connect
devices together - including multiple daisy connections in a local area.

TI and Apple believe that the proposed high-speed serial bus standard will
provide a strong unifying element in the electronic systems and multimedia
equipment marketplace. The companies view their joint development
agreement as a means of underscoring their individual endorsement of the
proposed standard.

"FireWire will give customers both considerably enhanced performance when
working with different information types such as video and the ability to
connect digital products together easily, which is crucial as we move
towards increasing use of different forms of media on the desktop", said
Jonathan Zar, Business Manager of the FireWire project for Apple. "The
P1394 standard, together with Apple's decision to license this technology
provide a great basis for an industry standard connection for the digital
world".

"This agreement is a natural outcome of the leadership demonstrated by both
companies in the development and support of the proposed P1394 standard,"
said Bryan Bell, 11 data transmission products manager. "The performance
and technical advances that our jointly developed devices promise to
deliver will serve to bolster further acceptance of the proposed P1394
standard".

Headquartered in Cupertino, Calif., Apple Computer, Inc. (NASDAQ: AAPL)
develops, manufactures and markets computer, server and personal
interactive electronic systems for use in business, education, the home,
science, engineering, and government A recognized pioneer and innovator in
the personal computer industry, Apple does business in more than 120
countries.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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