APPLE USA ANNOUNCES REBATES FOR THE HOLIDAY SEASON

INSTANT REBATE APPLIES TO SELECT POWERBOOKS AND APPLE PERIPHERALS

CAMPBELL, California--November 1, 1993--The Apple USA division of Apple
Computer, Inc. today announced it will offer customers instant rebates on
select Apple PowerBook computers and peripherals beginning today and
continuing through January 31, 1994.

"The rebates will give our customers added incentive to purchase Apple
products as holiday gifts or to equip offices for the new year," said
George Everhart, vice president of Apple's Personal Computer Business
division.

Apple's "Does more. Costs less. Pays Now" holiday promotion will feature
significant rebates on the following products while supplies last:

Qualifying Products:                                Rebate:

Apple PowerBook 145B                                 $150
Apple PowerBook 165                                   100
Apple PowerBook 165c                                  100
Apple PowerBook 180                                   200
Apple PowerBook 180c                                  450
Apple PowerBook Duo 230 4/120                         350
Apple PowerBook Duo 230 4/80 bundle                   350
(includes floppy adapter and external drive)
Apple PowerBook Duo 230 4/160                         500
(includes Apple Duo Dock and Express Modem)
Apple Duo Dock                                        150
Apple Duo Dock with 230MB HD                          300
Apple PowerBook Mini Dock                             100
Apple 16H Color Display                               200
Apple Color Printer                                   300

Rebate Logistics

Customers that purchase and take delivery of a qualifying product from a
participating reseller between November 1, 1993 and January 31, 1994 will
receive an instant rebate at the point-of-sale after signing a rebate
verification form. Participating authorized Apple resellers can provide
more information on the rebate. To locate an Apple reseller participating
in the promotion, please call 1-800-538-9696.

Headquartered in Cupertino, Calif., Apple Computer, Inc. (NASDAQ: AAPL)
develops, manufactures and markets computer systems for use in business,
education, the home, science, engineering, and government. A recognized
pioneer and innovator in the personal computer industry, Apple does
business in more than 120 countries.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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