Apple Unveils System 7 Pro

New Version Provides Industry Leading Communication and Customization
Capabilities

CUPERTINO, California--October 4, 1993 -- Apple Computer, Inc. today
extended its continued leadership in software innovation as the company's
AppleSoft division unveiled System 7 Pro, an advanced version of the
System 7 operating system for Apple Macintosh personal computers. This
ground-breaking new software provides powerful new integrated
communication and customization capabilities that Apple recommends for
most users of Macintosh computers in business, government and higher
education. System 7 Pro incorporates three industry-leading
technologies--PowerTalk, AppleScript and QuickTime--making it even easier
for Macintosh users to work with others and to create custom computing
solutions.

"System 7 Pro is the on-ramp to the information superhighway," said David
Nagel, senior vice president and general manager of the AppleSoft
division. "Whether you are an entrepreneur working at home or in an office
with dozens of co-workers, System 7 Pro will streamline how people
communicate today and prepare them for tomorrow. This clearly extends the
differentiation between the Macintosh and other personal computers."

System 7 Pro Technologies 

PowerTalk, available to customers for the first time, is personal
communication software based on the Apple Open Collaboration Environment
(AOCE), a technology framework for providing collaboration services to
users of personal computers. PowerTalk's built-in electronic messaging
capabilities make it easy for an individual to communicate and work with
other individuals or groups. AppleScript, which has been available
separately since its introduction in April 1993, provides System 7 Pro
with a system-level scripting capability for automating routine tasks.
Together, PowerTalk and AppleScript can be used to create affordable
custom solutions that once were available only to organizations with
mainframes or minicomputers. QuickTime is Apple's award-winning software
for creating and playing dynamic data--such as sound, video and
animation--on a personal computer.

PowerTalk 

PowerTalk software provides system-level capabilities for electronic
messaging. Regardless of whether the method of communication is electronic
mail, fax, voicemail or pager, an individual can receive messages or
documents in a single mail box, or send from a single mail box, using a
drag-and-drop method that simplifies and streamlines correspondence.
PowerTalk comes with AppleMail, a letter application that can be used to
send messages and documents to any other PowerTalk user. PowerTalk also
provides the facility for users to send a document directly from within
any PowerTalk mail-capable application just as easily as users can print
today.

Two other components of PowerTalk--catalogs and security--complement the
PowerTalk messaging capabilities. PowerTalk's built-in catalogs provide an
open-ended object storage capability that will initially help customers
manage electronic addresses and other information, contributing to the
ease of sending and of accessing information. PowerTalk's built-in
security includes a Key Chain, which offers customers privacy for their
desktop mail box and a single log-on method for connecting to various
electronic mail and network services. PowerTalk's DigiSign software lets a
user attach an electronic signature to a document so that any user can
verify who approved the document and whether or not it has been altered.
This digital signature capability can be used together with PowerTalk's
messaging services to send documents through an approval process
electronically, without each individual having to print out the document
to sign and forward.

In addition to the immediate customer value of PowerTalk within System 7
Pro, third-party vendors will deliver applications and other software
add-ons that build on the PowerTalk capabilities, to create applications
and solutions that have not previously been available for personal
computer users. Examples of such applications are access software that
links PowerTalk users to other messaging services, such as voice, fax,
paging, and online services; software agents that can be assigned to
perform a variety of tasks for users automatically; and team-productivity
applications that use AppleScript and PowerTalk to create custom team
solutions, such as scheduling, calendaring, automating approval and
document review and distributing information more effectively.

"We are just beginning to see the full promise of PowerTalk as applications
vendors announce the powerful and innovative applications that are enabled
by PowerTalk technology and creative software designers," said Gursharan
Sidhu, AppleSoft's director of collaboration products and the chief
architect of AOCE. "Inspiring applications are beginning to emerge that
will significantly enhance the way individuals work with others."

Leverages Server-based Services 

The PowerTalk software included with System 7 Pro can take advantage of a
full range of server-based services, including those of existing
electronic mail systems and the AOCE-based PowerShare Collaboration
Servers software. Extending the capabilities of an AppleTalk network,
PowerShare provides a store-and-forward server for electronic messaging
and a catalog server for administration of catalogs that can be
distributed across multiserver networks. PowerShare also provides
privacy--authentication of network sessions and encryption of data
transmitted over the network--for secure network communications, critical
to many workflow systems. PowerShare also provides the ability to
consolidate gateways and other shareable resources for easy
administration.

System 7 Continues as the Basic Operating System 

In addition to System 7 Pro, AppleSoft's current System 7 product continues
to be available, providing customers with a choice based on their
computing needs. "The installed base of Macintosh customers has grown and
become more diversified," said David Nagel. "We plan to enhance System 7
to meet the needs of customers in the consumer and K-12 education
markets."

Availability and Pricing 

System 7 Pro is available immediately in the United States through software
resellers and Apple authorized resellers. The suggested retail price for
the single-user product, the System 7 Pro Personal Upgrade Kit, is U.S.
$149, and the suggested retail price for the 10-user product, the System 7
Pro MultiPack is U.S. $999. AppleSoft is offering a U.S. $50 rebate to
customers who upgrade to System 7 Pro after purchasing the System 7
single-user product between Aug. 15, 1993 and Nov. 1, 1993.

System 7 Pro is available through the Apple Volume License Program, a
cost-effective way for customers in the United States to acquire software
licenses, support and maintenance in volume for selected Apple products.
Under the program, United States customers may also acquire volume
licenses for site locations outside the United States. This volume
licensing is available through authorized Apple resellers, including
direct software resellers, Apple dealers and Apple Value Added Resellers
(VARs). Education and local-government customers may purchase volume
licenses directly from Apple.

Availability of System 7 Pro outside the United States varies by country.
Localized versions are expected to be available beginning in November
1993.

The PowerShare Collaboration Servers product is expected to be available in
early 1994, in the United States through software resellers and Apple
authorized resellers. Outside the United States, availability will vary by
country. In the United States, the suggested retail price for the
PowerShare Collaboration Servers software will be U.S. $999.

System Requirements 

A Macintosh computer system with a minimum of 5MB of RAM is recommended to
install System 7 Pro. A Macintosh computer system with a minimum of 8MB of
RAM is recommended to install the PowerShare Collaboration Servers
product.

Headquartered in Cupertino, California, Apple Computer, Inc., (NASDAQ:
AAPL) develops, manufactures and markets personal computer, server, and
personal interactive electronic systems for use in business, education,
the home, science, engineering and government. A recognized pioneer and
innovator in the information industry, Apple does business in more than
120 countries.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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