EA*Kids Announces Buy 2 Get 1 Free Holiday Promotion

Nationwide Software Giveaway to Run Through March '94

SAN MATEO, Calif.,--EA*Kids, a leading publisher and distributor of
children's computer software, today announced a major nationwide product
promotion. At participating retail outlets, customers can buy two EA*Kids
products and receive a third title free.

The promotion runs now through March 31,1994. Participating retailers
include Egghead Software, electronics Boutique, Babbages, Comp USA,
Software Etc. and Mac Warehouse. Also included are mail order distributors
Kidsoft and Mission Control.

EA*Kids has introduced a number of highly acclaimed children's software
products this year including award-winning titles Peter Pan: A Story
Painting Adventure and The Original Eagle Eye Mysteries. Additional
releases include Scooter's Magic Castle, Ping and Kooky's Cuckoo Zoo,
Video Jam, Eagle Eye Mysteries in London, and EA*Kids Art Center. Most
EA*Kids titles are available on both MS-DOS and Macintosh formats, and
some are also available for CD-ROM.

EA*Kids is a division of Electronic Arts. Electronic Arts (NASDAQ: ERTS) is
a diversified entertainment and educational company that develops,
publishes and distributes software worldwide. The company was founded in
1982 and has an annual sales rate of $300 million. Its corporate
headquarters are in San Mateo, Calif., with additional offices in Texas,
Canada, United Kingdom, Europe, Australia and Japan.

Electronic Arts
1450 Fashion Island Blvd, San Mateo, CA 94404

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