SMITHKLINE BEECHAM AUTOMATES ITS SALES FORCE WITH FUJITSU PEN COMPUTERS

SANTA CLARA, Calif., January 10, 1994 -- Fujitsu Personal Systems, Inc.
(FPSI) today announced that its 325Point pen-based mobile computers are
being deployed by SmithKline Beecham Consumer Brands Inc. to automate its
retail sales operations. Using pen-based field sales automation software
developed by Filbitron, a Toronto-based VAR, Fujitsu's 325Point systems
allow SmithKline Beecham to increase worker productivity and improve data
quality through information-based selling.

Prior to implementing the 325Point pen devices, the Consumer Brands
Division used laptop computers, which were limited to order-taking
capabilities. The sales force still had to sift through papers for product
and store histories and manually collect inventory. Critical information
such as diaries, route cards, and customer sales histories now resides in
the Fujitsu 325Point, allowing real-time access to relevant sales
information, including client accounts, store product listings, and
competitive product information. With the pen-based solution, there is no
keyboard or typing required, so the devices can be used standing up or
while walking around, enhancing sales effectiveness and increasing
available selling time.

"The power of the Fujitsu 325Point pen-based computer is its ability to
support the existing work habits of the SmithKline Beecham sales force
while linking them into the corporate information structure," said Lou
Panetta, FPSI's executive vice president. "Also, because the sales force
adapted so quickly to the pen as an input device, SmithKline Beecham was
able to rapidly implement these systems and quickly realize a significant
return on its technology investment."

The Fujitsu 325Point system allows sales representatives to quickly and
efficiently transmit customer orders. Previously, the sales force
telephoned all orders in at the end of the day, a process that could take
each sales rep half an hour. Using the 325Point solution, sales
representatives can now take inventory, verify data, and analyze
profitability while in the store, and transmit their orders via modem to a
central computer system for processing.

"With this kind of efficient control and management of information,
SmithKline Beecham is hoping to achieve time savings, improved customer
service and, ultimately, increased sales volumes," says Kim Van Horn, the
company's sales administration manager. "The beauty of this technology is
that it is flexible, adaptable and open-ended in terms of its
possibilities. Over the next couple of years, we see tremendous
opportunity to use this system for an increased number of situations."

Fujitsu's 325Point is a three pound tablet-sized pen-based system designed
for mobile workers who are involved in decision support activities. It
operates with a rechargeable NiCad or NiMH battery under an advanced power
management system. The 325Point is powered by a 25-MHz AMD 386SXLV CPU.
The system RAM is expandable to 12 MB and the product includes two Type
I/II/III PCMCIA version 2.0 slots. The computer has a 9.4 inch (diagonal)
transflective LCD display with VGA support at 640x480 resolution. It is
designed to be easily adapted for use with various peripherals such as
printers, wireless communication devices, and docking cradles for a
complete mobile computing solution.

Filbitron Marketing Corporation of Markham, Ontario, is one of North
America's leading pen-based computer software developers, focused on the
development, supply and support of "single vendor" computing solutions.
Since 1982, Filbitron has been responsible for the development of specific
software solutions for over 300 businesses. Experienced with both
integrated networking and multi-user based platforms, Filbitron has the
technical expertise required to integrate new technologies as they become
real and useful.

SmithKline Beecham Consumer Products Inc. located in Weston, Ontario,
manufactures and distributes over-the-counter health care products and
operates a direct store delivery service nationally. SmithKline Beecham
line includes AquaFresh, Contac C, MacLeans, Oxy, Sucrets, Eno and Tums.

Fujitsu Personal Systems, Inc., headquartered in Santa Clara, Calif., is a
leader in providing solutions for data collection and decision support
applications through the development of super portable palmtop, pen-based
and communicating computers. Its solutions are designed to meet the needs
of applications where light weight, small form factor and long battery
life are essential. The company is a wholly-owned subsidiary of Fujitsu,
Ltd. Fujitsu Personal Systems has North America offices in Santa Clara,
Calif.; Irvine, Calif.; Chicago; Atlanta; Houston; Dallas; Philadelphia;
New Jersey; Rhode Island; Toronto and international offices in England;
France; Spain; Germany; Italy and Sweden. Product information can be
obtained by calling 1-800-831-3183. Fujitsu Personal Systems, Inc.
corporate headquarters can be reached at 1-408-982-9500

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