New Magazine To Feature New Technology for Traditional Publishers

The Innovative Publisher will cover practical applications of new media and
new technology. A biweekly magazine for ink-based publishers and their
colleagues in the related fields of advertising and marketing, the
magazine is intended to build a bridge to the benefits to be obtained by
application of the new tools and techniques entering the marketplace every
day. A biweekly publication of Emmelle Publishing Company, Inc., the
magazine stresses clarity of communication, and ease of use.

"Print is still the most convenient and least expensive medium for
distributing information quickly. Nevertheless, the new technologies are
finding a receptive audience. For example, more encyclopedias are being
sold in CD-ROM formats than as bound books. Many people find them superior
in many ways including ease of use," said Michael Liben, company
president.

"This is an exciting time in the world of publishing, and The Innovative
Publisher is going to help its readers make sense of it," said Mr. Liben.
"The new generation of books, newspapers and magazines is still being
designed," he added.

Editor Michael Roos has been in the computer field since 1964. He has a
background in desktop and mainframe computer systems design and
development. With strong communications skills, he has extensive
experience in professional training and in public relations. "As a
publication, we place emphasis on proven techniques that work and that
have demonstrable benefits," said Michael Roos. "We look forward to The
Innovative Publisher becoming a source of reliable, profitable
information. We are working hard to communicate effectively with our
readers who we know are experienced in their fields, but who may not be
well-versed in computer technology. We will write our material in English,
and we will avoid buzzwords, acronyms and abbreviations," said Mr. Roos.
Editorial offices are located at 370 Seventh Avenue, Suite 905, New York,
NY 10001. Telephone (voice) 212-714-1881 and (fax) 212-714-1488.

Publisher Carolyn Lighty has headed her own advertising firm as well as a
consultancy, Telemarketing Applications for Publishers (TAP) which
provides professional services to a group of distinguished companies.
Among TAP's clients are Microsoft Corporation, Metromedia Publishing,
Calcomp (a Lockheed Company) and Edgell Publications. Ms. Lighty has
handled advertising sales for numerous titles, including Home Office
Computing, Yisual Basic Programming Journal and NASA Tech Briefs.
Advertising offices are located at 299 Market Street, Saddle Brook, NJ
07662. Advertising telephones are (toll-free voice) 800-685-2404 and (fax)
201-712-9157.

President Michael P. Liben has worked in the print publishing industry for
17 years. He has first-had first hand experience in nearly all phases of
the publishing business, starting his career as a catalog researcher for
Standard Motors Products. Most recently he was Vice President and General
Manager for the Sterling/Macfadden Partnership where he was in charge of
nine monthly magazines, including the company's flagship title, True Story
(750,000 circulation).

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