KEITHLEY LAUNCHES NEW 24-HOUR FAX CALL PROGRAM

CLEVELAND, OHIO -- January 10, 1994 -- Keithley Instruments, Inc. announces
the launch of a new program designed to provide an immediate response to
product information requests around-the-clock . This program, called Spec
Direct, uses an automated information system to provide product
specifications via fax. Using this convenient service, a customer can
obtain detailed information about Keithley products within minutes, all
through the nearest fax machine. Key products from each product line -
General Measurements, Sensitive Measurements, Semiconductor Measurements,
Switching and Source-Measure Units - will be featured in the Spec Direct
system. Spec Direct will be available beginning February 1, 1994.

Special attention has been paid to making the system easy to use. By
dialing a special toll-free number, (800) 936-3300, and listening to the
simple prompts, the Spec Direct user may select product information or a
directory of all information available through the fax program. Callers
will receive a two-page data sheet for each product selected within a few
minutes of their call. This data sheet will provide a brief description of
the product in addition to comprehensive specifications. After the initial
request has been routed through the fax center, complete product
literature will be mailed. The customer should receive it in about five
business days. As an added feature, the caller can exit the automated
system at any time and talk to a customer service representative.

Keithley Instruments Inc. has been designing and manufacturing precision
instrumentation since 1946. Today, Keithley is a world leader in providing
hardware and software solutions for electronic test and measurement, data
acquisition, and semiconductor characterization. Keithley products and
systems are found throughout the world in universities, industrial
research laboratories, engineering development departments, quality
control areas, and on production lines. They are second to none in
providing highly accurate and reliable data related to the electrical,
temperature and periodic phenomena they test and measure.

Keithley Instruments, Inc
28775 Aurora Rd
Cleveland, OH 44139
(216) 248-0400,  Fax: (216) 248-6168,  (800) 552-1115

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