The More You Play, The More you Learn...
MINDPLAY'S EDUCATIONAL ARCADE IS HERE!

TUCSON, AZ--January 18, 1994--Each product is kid tested to ensure a
balance between entertainment value and learning content, this is the
story behind MINDPLAY'S Educational Arcade. MindPlay introduces it's
Educational Arcade on the IBM and Macintosh. The titles releasing this
month are Math Magic and Easy Street for the Macintosh and for the IBM
CD-ROM, Race the Clock and Kid Fun.

MindPlay's award winning software has been acclaimed by schools across the
country. Now the most popular edutainment titles are available for
consumer distribution. Each product has been kid tested in homes and in
schools to insure balance between educational content and kid fun appeal.
Each title includes a user guide, colorful poster featuring MindPlay's
characters, character trading cards, and free coloring book. Kids can also
join the "Arcade Agent" club. Many of the MindPlay products sport the
"Challenge Upgrade" feature. "Challenge Upgrade" is the ability to
customize the product to the child's particular skill level. MindPlay's
products live up to their slogan--The More You Play, The More You Learn.

EASY STREET

MindPlay's most popular title in the schools and winner of many awards
including the Parent's Choice Gold Award, Easy Street is targeted as a
early childhood adventure for kids 3-8. Nicky needs your help. A shopping
trip downtown should be simple except for one thing--Knuckles, Easy
Street's lovestruck gorilla. She's sweet on Nicky, but if she jumps into
the wagon, you won't be able to finish shopping. More than 9 levels of
play offers a unique learning adventure each time you play. This is a
"Challenge Upgrade" product. Educational skills of reading, math and
problem-solving are reinforced. Available on disk--$49.95 Mac; $39.95
MS-DOS.

MATH MAGIC

Magic is afoot for kids from 3-8 as they encounter entrapped dragons in the
Land of Magic. Wizrow, sorcerer superb, needs your help to break down the
walls of the dungeon and free your beloved pets. Every now and then, you
will be faced with a different challenge--one that will test your
knowledge of mathematics. Correct answers to the questions will further
you in your quest to free the magical dragons! Educational skills include:
counting, addition, and subtraction. Virtually unlimited levels of play.
This is a "Challenge Upgrade" product. Available on disk--$49.95 Mac;
$39.95 MS-DOS.

KID-FUN

Karaoke fun for kids from 3-8. Sing along with Cindy The Song lady! Kid-Fun
is the lively music she brings to children of all ages. Her songs spark
the imagination with upbeat energy and cheerful lyrics. Youngsters listen
and pin in singing, providing hours of entertainment. Vivid descriptions,
catchy lyrics , and appealing animations encourage creativity. These songs
are created to enhance a child's self-esteem. watch as the words touch
youngsters and listen to the giggles erupt. Educational skills include:
reading and listening. Available for IBM CD-ROM--$39.95.

RACE THE CLOCK

Family Fun for all ages. Jog Your Memory! Ready, set, go! You're being
challenged to a super-snappy matching game guaranteed to delight you with
hours of educational entertainment...Here, exposing and matching squares
become tricky as seconds tick away...Nine levels of play in English or
Spanish allows you to match words or video pictures. Educational skills
include: concentration, memory, vocabulary, verbs, and matching. Available
for IBM CD-ROM--$39.95.

MindPlay's consumer products are distributed exclusively in North America
by Electronic Arts Distribution under its Affiliated Label program.

Electronic Arts
1450 Fashion Island Blvd, San Mateo, CA 94404

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