Managing Contacts is Like Racing at the Indy 500

Kent, Washington,--January 1994--WinSales, Inc. continues to rev excitement
into the field of sales automation software. Recogluzing that nurturing
relationships is key to selling in the '90's, WinSales introduces its
Action Plan feature. Designed to automate the sales cycle, users
incorporate marketing strategies as Action Plans. Once implemented, plans
allow sales reps to focus attention on high priority prospects while other
relationships continue to be nurtured.

"Picture a car race with hundreds of cars traveling around the track at
different speeds. How do they know which lap the leader is on?" asks Lisa
Wiley, VP of Sales and Marketing for WinSales. "The selling process is
similar, with prospects moving through a multi-step cycle, each at his own
pace. How do sales reps know which step a prospect is on?" With this
problem identified, WinSales advances contact management to its next
logical level.

WinSales users build action plans to specify the activities comprising
their selling cycle, and the time frame over which these activities should
occur. Once a contact is assigned to a plan, WinSales systematically
schedules the pre-defined steps. Sales reps simply perform scheduled
tasks, such as phone calls, meetings, correspondence, and seminars. They
continue to develop business relationships without prospects slipping
through the cracks.

"The automated Action Plans will help you close more sales!" says Richard
Bohn, editor of "Sales Automation Success" and renowned critic of sales
automation software. "The WinSales implementation of automated selling
plans is truly elegant!"

"While holding the checkered flag has its benefits, the real trophy is
higher productivity during the race and increased sales at the finish
line," says Wiley.

WinSales, Inc. continues its commitment to develop powerful sales and
marketing tools. Available for Microsoft Windows, WinSales price is $495
for a single user, and $1,495 for a five-user network license.
Headquartered in Kent, Washington WinSales can be reached at (206)
854-9580. Publications requiring screen shots should contact WinSales,
Inc.

WinSales Inc
25018 - 104th Ave S.E., Suite C
Kent, WA 98031
206-854-9580,  fax 206-852-5434

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