Cardiff Software Inc. and IntelliQuest, Inc. Sign OEM Agreement

IntelliQuest Adds Cardiff Software's TelePrint and Teleform to Provide a
Total Solution for Product Registrations

Solana Beach, California, March 9, 1994--Cardiff Software, Inc., developer
of Teleprint automated registration software and Teleform for Windows
forms processing software, signed an OEM agreement with IntelliQuest,
Inc., a worldwide technology marketing information firm based in Austin,
Texas. Per the agreement, IntelliQuest will integrate Cardiff's Teleprint
with their ReplyDisk to offer IntelliQuest customers a fax and
scanner-based solution for electronic customer registrations.

Cardiff's Teleprint, a small executable program that automatically extracts
customer-specific information during installation, is currently being
imbedded into installation software to automate customer registration.
Teleprint inserts user registration information into a form, and at the
end of the installation prompts the user to print and/or fax it back to
the vendor. At the receiving end, Cardiff's Teleform reads the incoming
fax using OCR (Optical Character Recognition) and Hand Print Recognition
and automatically enters the data into the customer registration database.
In addition to boosting customer registration rates, Teleprint and
Teleform eliminate the pitfalls of manual registration such as data entry
costs, delays and mistakes that can occur when information is re-keyed off
registration cards. IntelliQuest's ReplyDisk' similarly queries users and
captures, on diskette, information regarding purchase decision, product
usage, purchase plans, demographics/psychographics and satisfaction level.
The disk is mailed back to the vendor.

This new combination (Teleprint, Teleform and ReplyDisk) will give
IntelliQuest customers a powerful and comprehensive way to
register-products, and offers additional flexibility in how registration
information is returned by mail, fax or diskette. Registration information
returned by mail or fax is interpreted by Teleform's Optical Character
Recognition (OCR) and Hand Print Recognition functions, then entered
automatically into virtually any popular database.

IntelliQuest's Mark Rylander, Director of Customer Registration Services,
is responsible for managing the integration of Teleprint, Teleform and
ReplyDisk. Rylander said, "The additional capabilities we gain from
Cardiff's products allow us to provide a comprehensive solution for
Computer Based or Paper/Card Based Customer Registration. "

In addition to the enhancement of ReplyDisk, IntelliQuest has recently
adopted the use of Teleform with IQinteractive, a new rapid survey
response service. Using Teleform, this service provides time critical
quantitative market research results in ten days or less.

Cardiff Software develops and markets software products that provide
facsimile and computerized productivity solutions for corporate and small
business users. Cardiff's premier product, Teleform for Windows, is used
for automated data entry applications via fax machines or scanners.
Teleform is a recognized market leader and has won numerous industry
awards including the 1992 PC Magazine Software Gems and Best of Comdex
Finalist, Fall '91. Contact Cardiff Software at 531 Stevens Avenue, Bldg.
B, Solana Beach, CA 92075, phone 619-259-6444, 800-659-8755 or fax
619-259-6450.

IntelliQuest, Inc. is a worldwide leader in providing technology-based
companies with timely, accurate information critical to effective
decision-making. IntelliQuest specializes in technology marketing
information including such areas as advertising effectiveness, brand
awareness, image, market opportunity, segmentation, pricing, product
design, customer identification, customer satisfaction and media research.
Contact IntelliQuest, Inc. at 1250 Capital of Texas Hwy. South, Bldg. Two,
Plaza One, Austin, Texas 78746, phone 512-329-0808 or fax 512-329-0888.

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