CoSA Announces Hitchcock

Professional Non-Linear Video Editing Reduces Production Costs

(LAS VEGAS, NV, National Association of Broadcasters (NAB) Conference March
22, 1994)--CoSA, a division of Aldus Corporation, today announced that it
will begin shipping Hitchcock at the end of April for a list price of
$1,995. Hitchcock is a software package designed for professional
non-linear video editing, print-to-tape of JPEG video, and offers EDL and
QuickTime movie export for the Apple Macintosh.

Hitchcock brings a complete random-access, disk-based editing system to the
Macintosh platform-including full motion (60 fields per second), full
screen (640x480) JPEG video, editable transitions, and stereo digital
audio. Hitchcock supports video professionals who want more to enjoy the
benefits of a high quality, non-linear video editing solution that works
with off-the-shelf JPEG video digitizing boards.

"When used with a compatible video board and a Sony BVU-800 compatible VTR,
Hitchcock provides an affordable alternative for off-line video that meets
the need of both the production studio and the home studio," according to
Enrique Godreau, Program Manager for the Aldus CoSA Division.

"Hitchcock now joins After Effects, CoSA's professional digital video
compositing, special effects, and motion graphics tool for the
post-production, to provide a robust and complete desktop video solution
for industry professionals working in video, film and broadcast
production." said Bill O'Farrell, Business Unit Manager of the CoSA
Division of Aldus.

System Configurations

Hitchcock requires an Apple Macintosh II or greater, at least 10MB of RAM,
a fast 80MB hard disk, System 7.0 or later, and QuickTime 1.6.1 or later.
Hitchcock also requires a JPEG-based video compression board. Currently
supported models include Radius VideoVision Studio, SuperMac Digital Film,
or the RasterOps MoviePak. Hitchcock works with 9-pin Protocol, RS-422
VTRs with an internal Time Code Reader (Sony BVU-800 compatible).

CoSA will demonstrate Hitchcock for the first time at the National
Association of Broadcasters Conference (NAB), March 20-24, 1994 at the Las
Vegas Hilton, booth # 1235.

CoSA, A Division of Aldus, can be contacted at 14 Imperial Place, Suite
203, Providence, RI 02903, telephone (401) 8312672, fax (410) 831-2675

Aldus Corporation (NASDAQ:ALDC) creates computer software that helps people
throughout the world effectively communicate information and ideas. As the
professional digital video division of Aldus, CoSA develops and markets
software for experienced production professionals in the broadcast, film
and digital video professional. Aldus has subsidiaries in Europe, Asia,
and the pacific Rim serving a worldwide network of dealers and
distributors.
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About Hitchcock

Hitchcock sports an easy-to-learn graphical user interface based on the
insights and experiences of many industry professionals. Hitchcock's
Timeline window offers cut and paste in selected tracks, user selectable
ripple, and audio level control. Other interface features include a
comprehensive Edit Control window for either tape or disk resident media
and a single Video Monitor window with capabilities for single-clip split
edits, direct duration entry, trim by popup, locking edit points and
more.

"Hitchcock offers a rich set of integrated features at a very competitive
price," said Godreau. "Our focus was on the editing needs of video
professionals who perform 2,000 cut-edits a day and need a real
'meat-and-potatoes' editing solution. With built-in device control, strong
support for the leading video standards including EDL and QuickTime
export, and a powerful set of productivity tools, Hitchcock sets a new
performance vs. cost point for Macintosh based, non-linear video editing
solutions."

Often, editors spend as much time doing logging and media management chores
as they do actually editing. Hitchcock's integrated Media Manager lets you
easily step though video and audio clips, and effects. The Media Manager
also allows you to sort by source, program, tape, or other criteria and
includes search capabilities. You can switch between programs directly
with a single menu selection. An Absolute Locate control allows quick
perusal of all digital media, including the ability to search disk drives.
Frame-accurate RS422 control of professional decks speed up the tedious
logging process by supporting batch digitizing at a range of resolutions.

Rather than requiring proprietary JPEG compression technology for
digitizing, Hitchcock currently works with off-the-shelf video digitizing
boards including Radius VideoVision Studio, SuperMac DigitalFilm, and
RasterOps MoviePak2.

As the professional digital video division of Aldus, CoSA is committed to
maintaining Hitchcock's compatibility with a broad set of video digitizing
technologies, some achieving broadcast-quality results, both now and in
the future. Hitchcock exports movies in Apple QuickTime format, a format
supported by After Effects, CoSA's award winning digital post-production
tool for compositing, motion graphics, and special effects.

Pricing and Availability

Hitchcock will be available by the end of April from CoSA dealers in the
U.S. and Canada. Suggested list price of Hitchcock is $1,995. To place
orders, customers in the U.S. and Canada can call CoSA at (401) 831-2672.

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