ELECTRONIC ARTS ANNOUNCES STUDIO REORGANIZATION

San Mateo, Calif., March 8, 1994 -- Electronic Arts (NASDAQ: ERTS)
announced today that the company has created three divisions that align
production, development, and marketing resources with key product
categories and new technology areas. These divisions - EA SPORTS,
Simulation and Interactive Movies, and Entertainment - were created within
the EA Product Development Studio headed by Bing Gordon, executive vice
president.

"Electronic Arts' mission is to be a leading worldwide publisher and
distributor of interactive consumer software," said Larry Probst,
president and chief executive officer. "In order to achieve that goal, we
are adjusting our studio organization's structure to focus on key product
categories and new hardware technologies. This focus will facilitate
growth and enable Electronic Arts to compete more successfully in this
rapidly changing market."

EA SPORTS Division

Jack Heistand will assume the role of senior vice president and general
manager of EA SPORTS. The sports category has become one of the largest
and most competitive market segments of the interactive entertainment
industry, and Heistand's charter is to further enhance Electronic Arts'
position as a global market leader. Prior to joining Electronic Arts in
1992 as head of marketing, he was a general manager of two different
Hearst Corporation businesses.

Simulation and Interactive Movies Division

Robert Garriott has been promoted to senior vice president and general
manager of this new division which will focus on high-end story and
simulation products, including the Origin brand. Garriott and his team
will have the mission of defining and developing a leadership position in
the new genre of "interactive movies." Prior to its acquisition in 1992,
Garriott served as president and chief executive officer of Origin
Systems, a leader in role-playing games.

Entertainment Division

Monty Finefrock has been promoted to senior vice president and general
manager of the Entertainment Division, which has been charged with
creating world-class, action-oriented products for both the home and
destination-based markets. Finefrock is a 10-year production and studio
management veteran of Electronic Arts; most recently he headed studio
operations and
development for the company.

In a separate move, Steve Salyer and Stewart Bonn, both Senior Vice
Presidents, have been charged with the responsibility of defining
Electronic Arts' strategy for developing and electronically distributing
entertainment, education, and information software into the home. Salyer,
who most recently was in charge of the company's business development
effort, joined EA in 1989 from Strategic Simulations, Inc. where he served
as vice president of sales and marketing. Bonn, an l l-year EA veteran,
just finished leading the company and its Advanced Entertainment Group
into the exciting new 32-bit market -- the next generation of interactive
technology.

Probst concluded his announcement by expressing his conviction that "each
of these changes will contribute significantly to achieving our long-term
objectives and will generate continued revenue and profit growth." He also
congratulated each of these EA executives and wished them success in their
new assignments.

Electronic Arts is a diversified interactive entertainment and education
company that develops, publishes, and distributes software worldwide. The
company was founded in 1982 and has an annual sales rate of about $400
million. Corporate headquarters are located in San Mateo, California. The
company also has offices in Texas, Canada, the United Kingdom, Europe,
Australia, and Japan.

Electronic Arts
1450 Fashion Island Blvd, San Mateo, CA 94404

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