NEW BOOK DEMYSTIFIES COMPUTERS, SHOWS SMALL BUSINESS OWNERS HOW TO USE THEM
FOR A COMPETITIVE ADVANTAGE

On any given day, all across the country, you can find thousands of small
companies with big potential. Trouble is, many of these would-be success
stories are running their business operations off of the proverbial
kitchen table. These days, with so many options available, and choices
involved, it's no surprise the average small business person doesn't know
where to start when deciding to computerize.

A perfect place to start is with The Small Business Computer Book: A Guide
in Plain English, a new offering from Upstart Publishing. The emphasis
here is on business, not computers--this is not a book for "techies," but
rather for those who want to use computers as a vehicle for greater
efficiency and higher productivity. There is no mention of specific--and
soon to be out-moded--computer products. Instead, the focus is on helping
readers get to know their business and anticipate its technological
needs.

Eminently practical, and as straightforward as can be, The Small Business
Computer Book shows readers how to:

* Examine their business processes and systems, and identify
  which areas it makes the most sense to computerize.
* Improve and streamline those areas for greater efficiency 
  ... before they introduce computers.
* Understand, evaluate, and select the appropriate hardware,
  software, and other components for their new computer system.
* Make a smooth transition from their old ways of doing things.

There's even an invaluable resource chapter listing hardware and software
vendors, computer publications, and organizations ... plus a handy
glossary of important terms.

From accounting and planning, to writing and publishing, to information
management and databases, to presentations and graphics ... in short, for
every advantageous use to which any small business might put a computer,
this no-nonsense guide will make the subject accessible--and its
implementation plausible--once and for all.

About the Author 

Robert Moskowitz has been writing about time management, finance, and
computers for more than two decades. His articles have appeared in
publications such as PC Week, ComputerWorld, InfoWorld, and Personal
Computing. He is also the author of How to Organize Your Work and Your
Life, with over 80,000 copies in print. He lives in Woodland Hills,
California.

The Small Business Computer Book: A Guide in Plain English 
by Robert Moskowitz 
190 pages / 6 x 9 / ISBN 0-936894-44-X / softcover / $19.95

Upstart Publishing
12 Portland St, Dover, NH 03820
800-235-8866
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BUSINESS PEOPLE AREN'T INTERESTED IN INTERFACING WITH AN UPGRADED
ARCHITECTURE OF MODULAR MULTI-PLATFORM COMMUNICATION DEVICES.

They just want to know how to use computers to boost their business.

Most computer books on the market are fine ... if the reader happens to be
fluent in techno-speak.

But for the many thousands of everyday small business owners across the
country whose eyes glaze over at the first sight of computerese, something
else is needed--the straightforward straight talk contained in Robert
Moskowitz's THE SMALL BUSINESS COMPUTER BOOK: A Guide in Plain English
(Upstart Publishing, December 1993).

Moskowitz cuts right through all the technical jargon, as he helps readers
find their own answers to such often-asked questions as:

* Which part of my business does it make the most sense to
  computerize?
* How can I ensure that my business is running at peak
  efficiency, before I introduce computers?
* What are the right hardware, software, and other components for
  my system-and where can I find them?
* How and when do I make the change over to a computerized
  workplace?

Chock full of no-nonsense information and advice and including invaluable
listings of vendors, publications, and organizations--THE SMALL BUSINESS
COMPUTER BOOK makes technology accessible ... once, and for all.

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