Scott D. Cook,
CEO of Intuit, Inc.,
Honored with SPA Lifetime Achievement Award

March 15, 1994 (San Francisco, CA)- Scott D. Cook received the Software
Publishers Association (SPA) Lifetime Achievement Award yesterday at the
annual SPA Excellence in Software Awards ceremony. Mr. Cook, an
influential figure in the software field, made his mark by applying the
strategies of consumer marketing to the pc software industry. The result
was a product philosophy that serves as a model for the software business
today and a product line that dominates the personal finance software
market.

Scott Cook - a Harvard MBA and a Proctor & Gamble-trained marketer -
founded Intuit in 1983 with Tom Proulx. He applied the strategies of the
packaged goods trade to the world of packaged software. Using telephone
surveys and focus groups, he learned that consumers wanted an easy-to-use,
intuitive personal finance product. The product shipped in 1984 and has
since dominated the personal finance software market. The principle
Quicken represents - that the computer can be easily used to run personal
finances - is now part of the conventional wisdom about personal
computing.

Cook's management techniques and fundamental philosophy has focused on
"getting it right." Intuit's mission is to "make the customer feel so good
about the product they'll go and tell five friends to buy it." Determining
how to satisfy customers has continually been Cook's, and Intuit's
emphasis. The company runs an annual customer survey, asking which of
Quicken's features users like and don't like. They run a "Follow-Me-Home"
program, in which Quicken buyers from local stores are asked to let an
Intuit representative observe them when they first use Quicken. And
Intuit's after-sale service is considered to be one of the best in the
business.

Commenting on the award, SPA Executive Director Ken Wasch, said "Scott Cook
is truly a software industry pioneer. Intuit is a model for many in the
software industry, and Scott's fanaticism about customer satisfaction has
deservedly been rewarded in the marketplace."

The prestigious SPA Lifetime Achievement Award is presented to an
individual who has, during his or her lifetime, made outstanding
contributions to the development and growth of the PC software industry.
Past recipients of the Lifetime Achievement Award include Bill Gates of
Microsoft Corp., Steve Jobs of NeXT, Alan Kay of Apple Computer, Steve
Wozniak, co-founder of Apple Computer, Rear Admiral Grace Hopper, US Navy,
and Seymour Papert, Lego Professor of Learning Research at MIT.
Individuals are nominated by members of the SPA, and the SPA membership
selects the distinguished recipient of this award.

The Software Publishers Association is the principal trade association of
the PC software industry. The SPA comprises more than 1,000 members
worldwide including business, consumer, and education software firms. The
SPA has offices in Washington, DC, and Paris, France.

Software Publishers Association
1730 M St, Northwest, Suite 700, Washington, D.C. 20036
202-452-1600,  Fax: 202-223-8756

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