Building a Successful Software Business
By David Radin
foreword by Philippe Kahn
404 Pages, ISBN 1-56592-064-3, $19.95 (US)

Despite the software industry opportunities offered by the expanding global
market, many new software companies never realize  their potential. They
write some great code--but they can't address  the "business" side of
running a profitable enterprise. Many  potentially great companies have
fallen by the wayside because their  founders didn't understand their
market, didn't understand how to get  the word out, or didn't understand
the mechanics of the business.

_Building a Successful Software Business_ is a handbook for the new
software entrepreneur and the old hand alike published from O'Reilly's
unique perspective. If you're thinking of starting a  company around a
program you've written, this book will guide you  towards success. If
you're an old hand in the software industry,  this book will help you to
sharpen your skills, or provide a refresher  course.

Topics covered include: marketing strategies and tactics; customer
fulfillment, training, and support; getting your product out the door;
using consultants effectively; understanding cash flow; and growing  your
staff.

This and other O'Reilly products are available in the Americas  and Japan
through bookstores, or directly from the publisher  (credit card orders
800-889-8969; email order@ora.com). 

For information: telephone 707-829-0515 (800-998-9938 in US &  Canada); FAX
707-829-0104; email nuts@ora.com; or write O'Reilly &  Associates, 103A
Morris St., Sebastopol, CA, 95472, USA.   GSA # GS-02F-6095A.  Access our
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O'Reilly & Associates
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707-829-0515, Fax 707-829-0104

Our international distributors:

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Holborn, London WC1V 7AA, UK.  Telephone 44-71-497-1422;
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