Apple Computer Introduces Mail Order Shopping Source For People with
Disabilities

Aisle 17 Offers Bundled Solutions from Apple and Other Leading Vendors to
Make Assistive Technology Accessible and Affordable

CUPERTINO, California--April 25, 1994--Apple Computer, Inc. today announced
Aisle 17, a mail order source that provides technology solutions for
people with disabilities.  Aisle 17 is the first nationwide distribution
channel to bundle Macintosh  computers with assistive technology products
from leading software and peripheral manufacturers.  These products are
designed to address the unique access needs of adults and children with
disabilities, as well as the rehabilitation professionals who work with
them.  Aisle 17 is accessible 24-hours-a-day, seven-days-a-week through a
toll-free telephone number, and offers some of the best prices available
on popular technology solutions.

Aisle 17 addresses two primary problems that have hampered technology
adopted by people with disabilities--accessibility and affordability.
Until now, there has not been a single source for bundled personal
computer solutions and support.  Finding an assistive technology solution
required identifying the right products to respond to the
disability-related need and purchasing those products from multiple
vendors.  After the purchase, no single vendor took responsibility for the
total system configuration.  Assistive technology products have also been
expensive to purchase because they have been sold as unbundled solutions,
making the economies of scale associated with mainstream computer products
difficult to achieve.  By establishing a channel specializing in
integrated solutions designed for this market, Apple anticipates that
Aisle 17 will become a high volume channel for disability solutions and
provide the economies of scale necessary to keep prices low.

"Those of us working in the field of disability have been frustrated by how
difficult it can be to make solutions accessible and affordable for those
who need them the most," said Alan Brightman, manager of Apple's Worldwide
Disability Solutions Group.  "Over the years, we've found that for people
with disabilities, using the Macintosh has been much easier than acquiring
the Macintosh.  The solution needed to be simple and easily accessible. 
What's easier than calling an 800 number?  We think Aisle 17 has the
potential to get assistive technology--the technology of
independence--into the hands of scores of users."

"Every day, occupational therapists look for ways to help clients with
disabilities take advantage of their own talents and opportunities," said
Jeanette Bair, executive director of the American Occupational Therapy
Association.  "Technology is one of the most promising tools for both
people with disabilities and those who work with them.  Computers have a
way of removing boundaries for people with disabilities and making new
things possible, both professionally and personally."

Stanley D. Klein, editor-in-chief of Exceptional Parent, the leading
publication for parents of children with disabilities, said, "Children
with disabilities respond incredibly well to assistive technology. 
Besides being lots of fun, these products can help children learn to read,
communicate and solve problems.  The fact that Apple has bundled solutions
to address specific disabilities, makes it easier than ever for parents to
purchase assistive technology for their children."

Aisle 17 Solutions Meet Special Needs

Aisle 17 includes solutions that address a range of disabilities. There are
four bundles for individuals with learning disabilities, two bundles for
people with visual impairment, one bundle for people with hearing
impairment, nine bundles for people with physical disabilities and two
solutions for rehabilitation professionals. Each bundle includes either a
desktop or portable Macintosh computer. In addition, assistive peripheral
devices and/or specialized software are included with each bundle, along
with ClarisWorks  integrated software.  For each bundle, the customer has
the option of purchasing either a LaserWriter or StyleWriter printer at
special prices.  For example, a bundle for people with learning
disabilities includes a desktop Macintosh and Co:Writer , an intelligent
writing assistant that helps the user type faster by predicting words,
based on a combination of grammer rules, word relationships and frequency
of use.  The bundle also includes DateBook Pro and TouchBase Pro, two
popular productivity software packages.  An example of a solution for
people with physical disabilities includes a desktop Macintosh, a
Headmaster  peripheral and ScreenDoors software.  The Headmaster device
lets people with limited mobility control the computer by moving the head
and blowing air through a straw.

A mobile solution designed for rehabilitation therapists, special educators
and health-care clinicians includes a PowerBook computer and DoveFax-TTY
modem, to keep in touch with clients and other professionals.  The bundle
also includes DateBook Pro and TouchBase Pro software to assist with
organizing and managing client and personal information.

Gary Moulton, manager of disability solutions for Apple Computer, said,
"We've evaluated assistive technology devices and software from all the
leading third-party vendors and have selected those products that provide
the highest quality and value for our bundles.  Backed by pre- and
post-sales product support, Aisle 17 represents true one- stop-shopping
for people with disabilities and rehab professionals."

Pricing, Availability and Support

Prices for Aisle 17 bundles range from $1,500 to $3,800 and are available
immediately by calling 800-600-7808.  For individuals using a text
telephone (TTY) device, the Aisle 17 number is 800-755-0601.  At this
time, Aisle 17 is only available to customers in the United States.

Pre-sale support will be provided by Aisle 17 operators through the same
toll free numbers.  Post-sale support is available to Aisle 17 customers
by calling 800-SOS-APPL.  About Worldwide Disability Solutions Group.

The Apple Worldwide Disability Solutions Group was established in 1985 by
Dr. Alan Brightman.  The group's charter has been to increase awareness of
what personal computer technology makes possible for children and adults
with disabilities.  Early on, the Worldwide Disability Solutions Group was
responsible for working with the engineers at Apple Computer to ensure the
generic design of the Macintosh included special access features, such as
Easy Access and CloseView, for people with disabilities.  The Worldwide
Disability Solutions Group also works closely with third party developers
of assistive technology devices to ensure these products are compatible
with Macintosh personal computers.

Headquartered in Cupertino, California, Apple Computer, Inc., (NASDAQ:
AAPL) develops, manufactures and markets personal computer, server and
personal interactive electronic systems for use in business, education,
the home, science, engineering and government. A recognized pioneer and
innovator in the information industry, Apple does business in more than
120 countries.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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