New Generation of Apple Products Makes Multimedia More Accessible,
Affordable for Macintosh and PC Customers

LOS ANGELES, California--April 12, 1994--(New Media Expo)--Multimedia will
become even more accessible for Apple  Macintosh  and Windows computer
users, thanks to new products unveiled today by Apple Computer, Inc.  The
products include: the Apple Multimedia Kit for Macintosh, the Multimedia
Kit for Windows, AppleDesign  Powered Speakers II, and the AppleCD  300e
Plus external CD-ROM player.  The new generation of products makes
multimedia--the ability to create, use and combine graphics, text, music,
video and images on a computer--even easier for consumers.

"Beyond traditional computing environments, multimedia can impact not only
the way consumers work and learn, but also how they are entertained,"
commented Satjiv Chahil, vice president of Apple's New Media group.  "This
announcement reflects our continuing commitment to make Apple's multimedia
technologies more powerful and more affordable to the entire Macintosh and
PC market."

The AppleCD 300e Plus external CD-ROM player combines the reliability of
its award-winning predecessor with new features such as a motorized,
caddyless tray loader, and the ability to play 3" or 5" CD-ROM and audio
CD discs.  At 342 Kbps streaming data transfer rate, it will be among the
fastest double speed players on the market.  A 256 Kb cache memory will
allow it to burst transfer up to 2.5 Mb per second, giving it nearly the
performance of today's triple-speed CD- ROM player offerings.  And,
because it is compatible with multisession Kodak Photo CD discs, the
AppleCD 300e Plus enables users to view photographs on the Macintosh and
incorporate them into their documents.  As always, customers can use audio
CDs with the player.  In the US, the AppleCD 300e Plus includes the
customer's choice of up to three free CD-ROM titles from a list of more
than 30 top selling discs (see addendum).  An internal version--the
AppleCD 300i Plus--is also available.  Apple demonstrated its leadership
in multimedia by selling more than one million CD-ROM players in 1993
alone.

The AppleDesign Powered Speakers II extend Apple's audio product offerings
by providing audiophile-quality sound with an innovative industrial
design.  The speakers can enhance the user's multimedia experience on the
computer, or add excellent stereo sound to the multitude of personal
electronic products or televisions in today's home.  Magnetic shielding
prevents interference, so customers can use them near their monitor and
peripheral devices.  Sold separately in a slate color to match many
personal stereo systems, the AppleDesign Powered Speakers II are also
available in the Apple Multimedia Kits in a platinum color to match
Macintosh computers.

The new Apple Multimedia Kit for Macintosh is ideal for users who want to
bring a complete multimedia solution to their Macintosh. Along with
Apple's new external CD-ROM player and new AppleDesign Powered Speakers
II, the kit includes Apple Headphones, Compton's Interactive Encyclopedia
for Macintosh, all required cables, set-up software, and the customer's
choice of up to three free CD-ROM titles from a list of more than 30 top
selling discs.  The Apple Multimedia Kit turns existing Macintosh
computers--including Performa and Power Macintosh --into complete
multimedia systems.

PC owners can also benefit from Apple quality:  The Multimedia Kit for
Windows includes the AppleCD 300i Plus--an internal version of the CD-ROM
player, AppleDesign Powered Speakers II, Apple Headphones, Compton's
Interactive Encyclopedia for Windows, a MediaVision 16-bit sound card, all
required cables, set-up software, and the consumer's choice of up to three
free CD-ROM titles.

System Requirements

Apple Multimedia Kit for Macintosh

- Any Apple Macintosh--including Performa and Power Macintosh--or
  PowerBook  computer with a 68020, 68030, 68040 microprocessor
- At least 4MB of RAM (5MB or more recommended with some CD-ROM
  titles)
- A color display with a 640-x480-pixel resolution or higher
  (note that some CD-ROM titles require 13-inch or larger
  displays)
- Macintosh system software version 6.0.7 or later, or Macintosh
  Performa system software

Multimedia Kit for Windows

- An IBM PC or PC compatible with a 25-MHz 80386SX or 
  better processor
- At least 4MB of RAM (5MB or more recommended with some 
  CD-ROM titles)
- A VGA color display, a 5.25 inch half-height expansion bay
- An ISA internal expansion slot
- MS-DOS 5.0 and Microsoft Windows version 3.1 or later
  AppleCD 300e Plus and AppleCD 300i Plus
- A Macintosh SE computer or later model
- System software version 6.0.7 or later
- A separate SCSI system or peripheral cable (not included)
  AppleDesign Powered Speakers II
- Any Apple Macintosh--including Performa, Power Macintosh--or
  PowerBook, or Windows-based personal computer; CD or cassette
  player; or television that supports sound output

Price/Availability

The Apple Multimedia Kit for Macintosh is expected to be available in May
1994, and the Multimedia Kit for Windows is expected to be available in
June 1994.  Each Multimedia Kit has an ApplePrice of $479.

The AppleCD 300e Plus is expected to be available in the US this summer,
and in Europe and Pacific regions May 1994.  The ApplePrice is $369.

The AppleDesign Powered Speakers II are expected to be available in June
for an ApplePrice of $85.

Headquartered in Cupertino, Calif., Apple Computer, Inc. (NASDAQ: AAPL)
develops, manufactures and markets computer systems for use in business,
education, the home, science, engineering and government. A recognized
pioneer and innovator in the personal computer industry, Apple does
business in more than 120 countries.
-----------------------------------------------------------------
Addendum: CD-ROM Title Selections

Presentations
- Business Backgrounds
- Macromedia ClipMedia
- A Zillion Sounds

Reference
- Multimedia World Fact Book
- The Family Doctor
- National Parks of America
- Better Homes and Gardens Cookbook
- New Basics Electronic Cookbook**
- World View
- Tropical Rainforest

Education
- Peter's Magic Adventure*
- Peter's Alphabet Adventure*
- Peter's Number Adventure*
- Shelley Duvalls' It's a Bird's Life
- Great Literature
- Monarch Notes
- Electronic Library of Art--A Survey of Western Art
- Americans in Space

Entertainment
- The Awesome Adventures of Victor Vector & Yondo: 
  The Last Dinosaur Egg
- The Awesome Adventures of Victor Vector & Yondo: 
  The Vampire's Coffin
- The Selfish Giant by Oscar Wilde
- Dinosaur Safari
- The Journeyman Project* (counts as two titles)
- Who Killed Sam Rupert?
- The Magic Death
- From Alice to Ocean*
- The Grand Canyon--A Sierra Club Electronic Guide
- The Blue Whale--A Sierra Club Electronic Guide
- The Pyramids
- The Great Wall of China
- Big Anthony's Mixed-Up Magic

 * Title is only available for Apple Multimedia Kit for Macintosh
 **Title is only available for Multimedia Kit for Windows

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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