Apple USA Lowers Price of Macintosh Quadra 605

Two configurations to include preinstalled business software packages for
small to medium office and home office users

CAMPBELL, California--April 26, 1994--In keeping with its on-going strategy
to lower prices and grow market share, Apple USA, a division of Apple
Computer, Inc., today announced it has lowered the price of the popular
Macintosh  Quadra  605 personal computer.   In addition, two specially
configured versions of the product now come with eight ready-to-run
business productivity software programs, valued at more than $800 .

Effective April 25, the price of the Macintosh Quadra 605 8/160, without
preinstalled software, has been reduced by 16 percent to $1,069 from the
previous Apple Price of $1,269 .

Two configurations of the Macintosh Quadra 605 will be packaged with eight
popular business software applications for the small office and home
office Macintosh user.  Both configurations of the Quadra 605 Business
Productivity Solution will include ClarisWorks from Claris, Quicken from
Intuit, Astound! from Gold Disk Inc., FileDuo from ASD Software, Inc.,
Full Contact from FIT Software, Common Ground from No Hands Software,
Working Watermarker from Working Software Inc., and the American Heritage
Dictionary from SoftKey International Inc. Complete applications with
manuals are included.  Monitor and keyboard must be purchased separately.

"The Quadra 605 is the natural candidate for an integrated business
solution," said George Everhart, vice president and general manager of the
PC Business Division at Apple.  "It combines ease of use with price
performance and has a proven track record of success in small to medium
and home business markets.  The software selected for this bundle offers a
wide range of productivity options that allow users to track their
finances, produce documents with text and graphics, and manage their
business."

Price and availability

The Macintosh Quadra 605 Business Productivity Solution with 4 MBs of RAM
and 160K of disk space has an Apple Price of $1,019.  When configured for
8 MBs of RAM and 250K of disk space, the product has an Apple Price of
$1,329.  At these prices, the Macintosh Quadra 605 Business Productivity
Solution is one of the most competitively priced solutions on the market
for business customers.  Both configurations are available from Apple
authorized resellers.  For the location of the Apple reseller nearest
them, U.S. customers can call the Apple Referral Center at (800)
538-9696.

General Specifications

The Macintosh Quadra 605 is a multipurpose personal computer for the
business and professional marketplace,  powered by a 25MHz Motorola
68LC040 microprocessor.  Featuring a space-saving industrial design, the
Macintosh Quadra 605 appeals to the business user as an ideal multipurpose
desktop computer.  The computer includes System Software 7.1, as well as
QuickTime  1.6 and HyperCard  Player 2.1.  A CD-ROM driver is preinstalled
so customers can enjoy true "plug and play."

Headquartered in Cupertino, Calif., Apple Computer, Inc. (NASDAQ: AAPL)
develops, manufactures and markets personal computer, server, and personal
interactive electronic systems for use in business, education, the home,
science, engineering, and government.  A recognized pioneer and innovator
in the personal computer industry, Apple does business in more than 120
countries.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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