GRAPHIX ZONE DEBUTS HIGHLY-INTERACTIVE MUSIC CD-ROM FEATURING MEGASTAR
PRINCE*

IRVINE, Calif., May 06, 1994 -- Graphix Zone, an industry-recognized expert
on multimedia, today introduced a revolutionary, highly-interactive music
CD starring mega-star Prince. Titled Prince Interactive, the CD features a
ground-breaking synthesis of music, videos and animation with the latest
in CD-ROM technology. Prince Interactive is the first in a series of
Interactive Music CD-ROM (IMCD) titles from the Graphix Zone.

"In collaboration with the music industry's most popular entertainment
acts, we are creating a CD-ROM experience that is radically different from
anything that has come before," said Chuck Cortright, president and
co-founder of the Graphix Zone. "We are taking advantage of the unexplored
techniques of CD-ROM publishing to create a new genre of multimedia
entertainment."

Cortright added that although there have been interactive CDs published in
the past, never has a producer of CD-ROM titles set out to create
interactive products that truly immerse the user within a whole new world
of sensory experience.

Graphix Zone Teams with Paisley Park

The first in Graphix Zone's series of IMCDs features Prince, a Warner Bros.
Records recording artist, and is the result of an agreement between the
company, Warner Bros. Records and Paisley Park Enterprises, Prince's
production company.

"The time is ripe for this project," said Gilbert Davison, president of
Paisley Park Enterprises. "CD-ROM technology is a natural medium for
extending the impact of recorded music and music videos."

Paisley Park conducted an extensive search for the right company to produce
interactive CD-ROM titles. "After reviewing the qualifications of a number
of firms, it was clear that the Graphix Zone combined the expertise, the
background and technical knowledge to provide a broad range of customers
with a unique and imaginative journey into the world of CD-ROM," explained
Davison.

"Additionally, Graphix Zone is ideally positioned to merge entertainment
with computers as a result of its relationships with the leading
high-technology providers, including Apple, IBM, Sony, Adobe, Intel and
Microsoft," said Davison.

Davison concluded, "Interactive products with pop-culture appeal have to
come from a company with a vision about how to make something that is
completely new -- and the Graphix Zone has that vision."

Jonathan Seybold, publisher of Digital Media Newsletter, president of
Seybold Seminars, sponsors of Digital World, and one of the leading
industry analysts, commented, "This is a major step forward for the
Graphix Zone and for the music industry in general."

Integration of Computers and Entertainment

Cortright explained, "We see the merging of computers and technology with
consumer entertainment as a high-growth area. We intend to leverage our
technology investment, multimedia expertise and industry presence to gain
an edge in this emerging industry."

The rapid adoption of multimedia by the American consumer has resulted in a
large number of computers equipped with CD-ROM players. The worldwide
revenue for CD-ROM titles and readers grew to $4 billion in 1992, from
$2.6 billion in 1991 and is pegged to be a $10 billion market in 1995
(InfoTech, Woodstock, Vermont). L. H. Alton & Company (San Francisco)
predicts that 21 million CD-ROM drives will be in use by 1996.

"The 'future' is here and now. There is a convergence underway, a digital
revolution merging computers, audio/video capabilities, animation and
music to provide the latest in electronic entertainment," said Cortright.
"CD-ROM titles are being devoured in record numbers."

Cortright added that the missing link in this rapidly growing world of
multimedia and CD-ROM is a product that allows people to experience their
own creativity by participating in a unique interactive adventure.

Graphix Zone Challenges Traditional Approach

To date, traditional interactive CD-ROM titles have been a simple
integration of voice, sound, animation and videos, allowing the user to
point-and-click and maneuver between the different components. Viewers
could navigate through the title, but had little opportunity to drive the
medium or actively participate.

In contrast, Graphix Zone has developed an IMCD which allows the viewer to
become a part of the experience, entering fully into a world of music
surprises and mysteries. Abandoning the traditional look of CD-ROM
products, the Graphix Zone approach uses an 'experiential navigation
system.' The next best thing to virtual reality, the navigation system
intuitively puts the user in control of a series of changing interactive
events.

The new Prince Interactive IMCD is a hybrid title, operating on both
Macintosh and PC computers, from the same disk. Additionally, certain
audio files can be played in a standard audio CD player. This, combined
with Graphix Zone's goal to develop highly-interactive CDs -- as opposed
to 'passive' -- will give viewers a whole new range of capabilities.

Prince has written a new song and shot a dynamic companion performance
video especially for Prince Interactive. Additionally, there are samples
of 52 classic Prince songs and three other full-length videos of Prince
performing his songs.

Apple Media Kit Provides Foundation For Prince Interactive

Apple Computer, Inc. played a significant role in the creation of Prince
Interactive by providing the foundation for its development including the
Apple Media Kit, QuickTime software products and Macintosh personal
computers. The Apple Media Kit is Apple's award-winning multimedia
software authoring tool and QuickTime is Apple's multimedia software
technology that allows users to integrate sound, video, graphics and
animation.

"Apple's innovative technologies and products allowed us to create this
sophisticated new cross-platform category of interactive musical
entertainment, Cortright said. "Apple delivers the ideal environment for
digital media publishing."

Pricing and Availability

Prince Interactive will ship on June 7, Prince's birthday. It lists at
$59.95 and can be purchased in computer and music stores.
-----------------------------------------------------------------
* Please note: As of June 7, 1993, Prince legally changed his name to a
symbol. The artist prefers the symbol to be used whenever referencing his
name in print, but it cannot be easily used for electronic distributions.

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